Great by Choice

Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

by Morten T. Hansen , Jim Collins

Number of pages: 320

Publisher: HarperBusiness

BBB Library: Success

ISBN: 9780062120991



About the Authors

Morten T. Hansen : Hansen is a professor in entrepreneurship at INSEAD and at the

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Jim Collins : Jim Collins authored or co-authored books, including "Built to Last" and

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Editorial Review

The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Collins's prior work by its focus on the type of unstable environments faced by leaders today.

Book Reviews

"Great by Choice is a sequel to Jim Collins's best-selling Good to Great (2001), which identified seven characteristics that enabled companies to become truly great over an extended period of time." The Wall Street Journal

"Simple, accessible, easy to digest, and with some very actionable key concepts that you can immediately put to use." Dark Matter Matters

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