The Big Secret for the Small Investor

A New Route to Long-term Investment Success

by Joel Greenblatt

Number of pages: 160

Publisher: Crown Business

BBB Library: Economics and Investment

ISBN: 9780385525077



About the Author

Greenblatt is the founder of Gotham Capital, an investment partnership that achieved 40% returns for twenty years. He is a professor at Columbia Business School and the author of "You Can Be a Stock Market Genius"

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Editorial Review

In The Big Secret for the Small Investor, bestselling author Joel Greenblatt explains to everyday investors how to value a business, and why the small investor has an inherent edge over the big investment firms that have to show results month by month, quarter by quarter, year by year. Greenblatt then goes on to point out four to five options for small investors on how to take advantage of that edge.

Book Reviews

"Big Secretassumes also that the reader has at least a basic understanding of valuation and return on capital principles." The Street

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Wisdom to Share

The larger the space between current price and calculated value, the larger our margin of safety is.

To win in the stock market, you have to fly a little below the radar, to buy shares in smaller companies where the big boys simply can’t play.

Sometimes the smaller company is worth more to the acquiring company than the value it would have if it continued to operate on its own.

Sometimes the smaller company is worth more to the acquiring company than the value it would have if it continued to operate on its own.

What a company may be worth to someone else is an additional method investors should consider when trying to figure out the value of a company.

What a company may be worth to someone else is an additional method investors should consider when trying to figure out the value of a company.

The calculation of value is based on guesses.

And success can’t be found by following the hundreds of expert opinions offered on television, in newspapers, and in investment books.

Success also has nothing to do with an ability to master the economic and business news that bombards us each day.

Thousands of intelligent, knowledgeable people buy and sell stocks all day long, and as a result, stock prices reflect the collective judgment of all these smart people.