Cities, Museums and Soft Power
Number of pages: 272
Publisher: The AAM Press
BBB Library: Technology and Globalization
ISBN: 978-1-941963-03-6
Editorial Review
What good is a museum or heritage site in this city of gold, driven by development and aspiration, where history is for some just another word for outdated, while for others it is so deeply personal and familial that it has no place in the public realm?
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Wisdom to Share
Networks and connectivity enable soft power to spread its influence farther and deeper via Web-based networks and networks of cities.
Encouraging human creativity often requires confidence building, skills training, human networks, civic participation, risk taking, and intercultural understanding. Museums have great potential in each of these areas.
Museums empower city dwellers and visitors with contextual intelligence, enabling us to understand the past behavior and values of a society and consider how to adapt our own behavior.
In highly competitive, fast-changing cities, museums have emerged as a vital resource for developing contextual intelligence and cross-cultural skills.
The more money visitors spend inside the museum, the more revenue the museum generates and the less it depends on support from government, foundations, or donors.
“Creative tourists” are those who expect opportunities for personal or professional development while traveling, typically by interacting with the people who make up the area’s living culture.
Members of the creative class who move from one cultural hub to another following work, projects or studies: these we refer to as cultural nomads.
Only if we ensure that international exchange programs, educational training, and scholarships are available equally to creative workers from all social and national backgrounds will the phenomenon of cultural nomadism grow and prosper globally.
In some projects, far from being the ultimate end, the museum has become a mere tool, the means adopted in the pursuit of other, more ambitious, or cynical objectives.
Museums that produce and disseminate new knowledge are art of the sharing economy that produces goods, services and ideas to benefit society. This is a strong soft power platform.
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