Number of pages: 592
Publisher: Free Press
BBB Library: Business Classics, Corporate Success
ISBN: 978-0684841465
In this book, the author illustrates using real life experiences how a firm should analyze the competition and position itself in such a way that it pulls a fair share of the market. In the book, the author covers the need for a firm to establish a value chain and add value to their product and how they can use proper analysis to earn the competitive advantage. In the current business environment where competition is stiff due to a global economy, it is important for a firm to gain competitive advantage in order to survive. It is for this reason that the book is a must read business classic.
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