Get Lucky

How to Put Planned Serendipity to Work for You and Your Business

by Thor Muller , Lane Becker

Number of pages: 228

Publisher: Jossey-Bass

BBB Library: Corporate Success

ISBN: 9781118249758

About the Authors

Thor Muller : He is the co-founder of Get Satisfaction, a groundbreaking online customer


Lane Becker : He is the co-founder of Get Satisfaction, and has guided many


Editorial Review

As the pace of change accelerates and the volume of information explodes, we're under great pressure to connect just in time with the people and ideas we need to thrive. But we can no longer plan our way to success—there will always be factors beyond our control. This uncertainty, however, cultivates one of today's key drivers of success: serendipity. More than blind luck, serendipity can produce quantifiable results: breakthrough ideas, relationships that matter, effortless cooperation, synchronized market timing, and more. Get Lucky shows businesses how to succeed by fostering the conditions for serendipity to occur early and often.

Book Reviews

"Thor Muller and Lane Becker, inGet Lucky,have become the latest in a growing number of writers exploring how our actions can make us appear to be magnets for good luck and beneficial moments of serendipity." Talent Develpoment

"Get Lucky: How to Put Planned Serenditipty to Work for You and Your Businessis based on the latest research in the behavioral sciences of the world’s most successful and brightest entrepreneurs—the business people who are the risk takers." Blog Critics

Books on Related Topics

Wisdom to Share

Motion is the most basic of the core skills of planned serendipity. Being in motion is the act of putting yourself in unfamiliar situations, but within familiar environments.

It’s not about moving without purpose, instead it’s about mixing new situations with previously unfamiliar people and ideas adjacent to your job, your projects, or your interests.

When you make room and time in your work life to move around every day in new and different ways, you’re giving new opportunities and experiences the chance to find you.

By embracing planned serendipity, and specifically the skill of divergence, we dramatically increase the number of new choices in front of us.

The bad news is that too many options can paralyze us into inaction or force us to be arbitrary in our branching.

The more open we are with others about the ideas and experiences that move us, the more access we have to this rich source of serendipity.

Allowing people to think outside of the scheduled box, which in return affords both the possibility of exposure to more serendipitous activity as well as the room needed to act on it.

Commitment is the remedy to the indigestion of so many alternatives since it slashes the number of acceptable choices in front of us, leaving the ones most attuned to our truest aspirations.

Activation is the designing of experiences that trigger openness, engagement, and creativity, promoting people to respond to the world differently than they ordinarily would have.

By activating the ambient shift, we can enliven our senses to stop and notice chance events in precisely those places where we don’t expect them.