No matter what your profession, no matter what your company does, no matter what your life situation may be—we all follow this fundamental and deeply rooted agricultural process in some way throughout the days of our lives. We are all the new agrarians. But do we recognize ourselves as such? Have we learned from the success and failures of the agrarian economies that preceded us? Can we learn to apply the traditional as well as the latest best practices of farming to our daily lives and in the growth of our companies? How can we mark our lives more enjoyable and enriching our companies more productive and profitable by adopting an agrarian approach to life planning, time management, resource allocation, innovation harvesting and business model reshaping?
"In his new book, Andrew J. Sherman, strategic growth and intellectual property expert, explains how to make the most of intangible assets while creating a culture of innovation. Harvesting is filled with examples about how companies of all sizes including Apple, Cisco, Dow Chemical, Jiffy Lube, Proctor & Gamble, Walmart and 3M leveraged their intangible assets to increase revenue and provides a wealth of strategic and tactical guidance for readers."Tech
"Throughout the book, Sherman uses the metaphor of a farm to make intellectual property (IP) concepts more understandable, and to help the reader understand the need to focus on these intangible forms of value." Innovation Management
"Andrew’s book is filled with action plans to get you on your way and he gives examples of how companies like Google, Chipotle, Cisco, Dow Chemical, Dunkin’ Donuts, Proctor and Gamble and others are utilizing these revenue-producing opportunities to remain competitive." Examiner
Accounting and finance like all other business disciplines, really are as much art as they are science. The art of accounting and finance is the art of using limited data to come as close as possible to an accurate description of how well a company is performing. Accounting and finance are
Building new knowledge of how capital markets works is everyone's job, whether you accept that or not. You are part of it, whether you know it or not. By knowingly embracing it you can know things others don'tthings finance professionals don't know yet. You needn't be a finance professor or have
You buy financial assets for the cash flows you expect to gain. The price of a stock cannot be justified by assuming there will be other investors around who will pay a higher price in the future. That is the equivalent of playing an expensive game of musical chairs. As a
We strive to evolve and to make the world a better place on our quest for creativity and the advancement of mankind.
As we peer into the future, we cannot forget the past, nor must all of the most useful innovation come from truly new ideas or vision.
We have reached a crossroads in our evolution and in our society where business model transformation has replaced traditional business model planning.
A commitment to begin an agrarian of intellectual capital requires a vision to redefine and transform the traditional ways that business has been conducted.
We embrace the notion that our results will be directly tied to our levels of efforts and expertise.