Harvesting Intangible Assets

Uncover Hidden Revenue in Your Company’s Intellectual Property

by Andrew J. Sherman

Number of pages: 270

Publisher: AMACOM

BBB Library: Economics and Investment

ISBN: 9780814416990



About the Author

Sherman is a partner at Jones Day in the Washington, DC office. He focuses his practice on issues affecting business growth for companies at all stages.

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Editorial Review

No matter what your profession, no matter what your company does, no matter what your life situation may be—we all follow this fundamental and deeply rooted agricultural process in some way throughout the days of our lives.   We are all the new agrarians.  But do we recognize ourselves as such?  Have we learned from the success and failures of the agrarian economies that preceded us?  Can we learn to apply the traditional as well as the latest best practices of farming to our daily lives and in the growth of our companies?  How can we mark our lives more enjoyable and enriching our companies more productive and profitable by adopting an agrarian approach to life planning, time management, resource allocation, innovation harvesting and business model reshaping?

Book Reviews

"In his new book, Andrew J. Sherman, strategic growth and intellectual property expert, explains how to make the most of intangible assets while creating a culture of innovation. Harvesting is filled with examples about how companies of all sizes including Apple, Cisco, Dow Chemical, Jiffy Lube, Proctor & Gamble, Walmart and 3M leveraged their intangible assets to increase revenue and provides a wealth of strategic and tactical guidance for readers."Tech

"Throughout the book, Sherman uses the metaphor of a farm to make intellectual property (IP) concepts more understandable, and to help the reader understand the need to focus on these intangible forms of value." Innovation Management

"Andrew’s book is filled with action plans to get you on your way and he gives examples of how companies like Google, Chipotle, Cisco, Dow Chemical, Dunkin’ Donuts, Proctor and Gamble and others are utilizing these revenue-producing opportunities to remain competitive." Examiner

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Wisdom to Share

We strive to evolve and to make the world a better place on our quest for creativity and the advancement of mankind.

Innovation is part of the fabric of any society.

As we peer into the future, we cannot forget the past, nor must all of the most useful innovation come from truly new ideas or vision.

Small companies innovate to survive and large companies innovate to compete.

To innovate, we must research, communicate, and collaborate differently.

Fences protect what is theirs and tell the outside world where the lines of trespass are.

We have reached a crossroads in our evolution and in our society where business model transformation has replaced traditional business model planning.

A commitment to begin an agrarian of intellectual capital requires a vision to redefine and transform the traditional ways that business has been conducted.

Managers should develop the capability to assess the expected return on investment in R&D.

Not all innovation is breakthrough and life changing.

In building companies and fostering innovation, we must all embrace these same principles.

We embrace the notion that our results will be directly tied to our levels of efforts and expertise.

We hope for the best and prepare for the worst as the market sets a price for our efforts.