If You're Not First, You're Last

Price is always a very sensitive issue, especially during times of economic contraction.

A lower price won’t necessarily sell your product or make up for the lost volume you may encounter.

Be outrageous in your thinking, relentless in your execution, and unreasonable in your actions, and you too will advance and conquer.

If you are going to sell fewer products due to a tightened economy, you have to do a better job of determining your prospects’ needs.

You must get yourself and the organization focused on creating a future instead of one focused on merely getting back to doing something from the past.

Every weakness in the organization is greatly magnified when times get tough.

Everyone has a power base; we simply don’t utilize it. Instead, we go backward by trying to build a business in a place where we don’t already have power, with people we don’t know.

The more people you know, the more likely you will survive–and succeed!

If you are going to advance and conquer, you will be forced to reactivate your past clients.

During periods of immense economic negativity, your biggest benefit is the fact that your competitors are doing very little about the solution.