Number of pages: 360
Publisher: Columbia Business School
BBB Library: Corporate Success, Operations Management
ISBN: 978-0231174824
Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are bad industries where it is unlikely that any company can succeed. However, there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack?
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