Western culture is riddled with destructive myths about money and prosperity that are severely limiting individuals' power, creativity, and financial potential. In Killing Sacred Cows, Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance.
"killing Sacred Cows (ussurprisingly) takes on some financial “myths” that the author argues is destroying your prosperity. As with all such books, it’s an entertaining read and it makes quite a few good points—and quite a few questionable ones. That’s why it’s worth reading—it, at the very least, provokes you into thinking about things." The Simple Dollar
"One of the great things about his book is it’s chock full of quotes. Some of the quotes are used to illustrate specific myths and how they are perpetuated over time. Many others add credibility to the author’s assertions. Together with the quotes and anecdotes, the pithy ideas presented offer a soul-searching re-examination of why you do what you do. You will take a hard look at your behaviors and tendencies, and will likely make important changes as a result." Lead on Purpose Blog
This book is not really about money, it is about creating the life you want. A part of that is deciding what role you want money to play in it. We all have money in our lives, what matters is that you master money and it doesn’t master you. The secret
In 2007, when the world was staring into the teeth of the biggest economic catastrophe in three generations, very few economists had any idea there was any trouble lurking on the horizon. Three years into the mess, economists now offer remedies that strike most people as frankly ridiculous. We are told
A bank balance doesn't have the power to change people, only people can change their understanding of a relationship with their bank balance.
Money cannot bring us happiness. It can facilitate the purchase of items that contribute to our joy in life, but money in itself has no intrinsic value.
A big percentage of the battle to create wealth is simply learning to look and see what most people don't see.
Our parents pass along to us their own ideas about money. Even if their ideas are not explicit, we absorb them through observation.
Most of the myths originated during major economic or cultural developments, and are solidified by financial institutions that have a vested interest in maintaining the status quo.