Making Sustainability Work
Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Number of pages: 308
Publisher: Berrett-Koehler Publishers
BBB Library: Economics and Investment
ISBN: 9781609949938
Editorial Review
In recent years, corporations of all sizes and orientations have become more sensitive to social issues and stakeholder concerns, and they are collectively striving to become better corporate citizens (in some cases, urged on by shareholder pressure or government regulations). The best practices in corporate sustainability are no longer the exclusive domain of companies like Ben & Jerry's or Body Shop as they were a decade ago; now, large, multi-national companies like G.E. and Wal-Mart are leading the way with significant financial and organizational commitments to social and environmental issues. To help managers and academics keep their eye on the ever-moving target of sustainability, award-winning author and academic Marc Epstein's provides an authoritative and comprehensive guide to implementing corporate sustainability initiatives and to measuring both their social and financial impacts.
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Wisdom to Share
Empirical studies find that firms that integrate sustainability into their culture and business practices are better able to integrate sustainability messaging into mainstream communications.
As the worldwide market has become more homogeneous in terms of customer needs and preferences, a global strategy serves to pursue global markets.
If regulations and standards vary widely from one location to another, locally adapted sustainability standards may be suitable.
The delay in technological upgrade may motivate the company to adopt local sustainability standards.
The relationship between corporate headquarters and the business units is shaped by the level of autonomy given.
Executives are responsible for prioritizing social, environmental, and economic issues and identifying those where their company can have the greatest impact.
Formulating a successful sustainability strategy is about choosing which issues the company will address.
identifying the principles of sustainability is only a step in improving corporate accountability and long-term profitability.
The size of corporate sustainability expenditures is increasing rapidly and the necessity of improved identification and management of these impacts has become critical.
Corporate responsibility implies that a company is contributing to sustainable development of society, which includes economic growth, environmental protection, and social progress.
Sustainability is defined as economic development that meets the needs of the present generation without compromising the ability if future generations to meet their own needs.
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