The Zigzag Principle

The Goal Setting Strategy that will Revolutionize Your Business and Your Life

by Rich Christiansen

Number of pages: 256

Publisher: McGraw-Hill Education

BBB Library: Entrepreneurship, Corporate Success

ISBN: 9780071775274



About the Author

He is a skilled executive and market innovator in the corporate world. He is general manager at both Mitsubishi Electric and About.com. Rich discovered that his true passion and talent is in launching start-up companies.

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Editorial Review

The Zigzag Principle has its roots in the laws of nature, with evidences everywhere we look. Rivers don’t flow in a straight line from mountain springs to the ocean. They twist and turn as they adapt to the obstacles that impede their flow. Mountain peaks are formed by the violent acts of nature, which leave no straight shots to the top. So much of the beauty we see in nature is the result of its forces carving out paths that must wend their way around never-ending obstacles.

Book Reviews

"There are certain foundational elements that every entrepreneur must build on to succeed, as well as some critical tools we all need. I found these tried-and-true principles summarized very well in a new book The Zigzag Principle by serial entrepreneur Rich Christiansen." Forbes

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Wisdom to Share

The Zigzag Principle has its roots in the laws of nature, with evidences everywhere we look.

We start out with a big goal to guide us, and every once in a while we hit a smaller goal.

Building relationships is an important and never-ending opportunity that will set the foundation for your zigzagging.

In business, like in nature, there will be bumps, dips, twists, turns, and detours along the routes we choose to pursue

It is unrealistic to think we can just charge directly at a goal without injuring ourselves or others.

So much of the beauty we see in nature is the result of its forces carving out paths that must wend their way around never-ending obstacles.

Whether your sources of information are traditional or nontraditional, your mental capital is your ability to apply that information.

Success is actually the result of identifying and maximizing a couple of foundational resources that have nothing to do with our traditional view of “capital”.

A key reason many people have a hard time adding resources is they have become accustomed to micromanaging every aspect of their business.

Whether you are starting out in life or starting a business—or are broke and starting over—your first zig always needs to take you toward profitability.

Values are the infrastructure or highway system we travel on to reach our goal.

We can’t really force our children to do exactly what we want, but we can certainly influence their behaviors.