Only few of us feel that we set our work at what we do best, and are doing what we most love doing. People who are unhappy at work can't use their unique skills. They feel they are wasting an important part of their lives. What should they do then? Their ultimate option is: starting a business on their own. The business world is full of enormous opportunities. So, it’s no surprise that we all dream of starting our own businesses. Yet, only few of us make the leap to this fundamental aspiration. What holds back the rest of us is nothing but a set of wrong assumptions and myths about how to start a substantial business. Conventional wisdom is just plain wrong. It only works to defuse our desire to start a business
"This engaging, if optimistic, primer insists that you don't need much capital, or much risk-taking, to start a business. Indeed, according to Yale School of Management professor Judson, author of Netmarketing and himself the founder of several allegedly successful small firms, the time has never been better for startups." Publishers Weekly
"If you report to work each morning only to return home devoid of any true satisfaction, you can take solace in the fact that there are options. Specifically, you can make a calculated decision to build your own business and, if the task seems like a daunting one, spending a few hours reading Bruce Judson’sGo It Alone! The Secret to Building a Successful Business on Your Ownis great way to initiate the process."
"Year after year, surveys show that “owning my own business” is a goal for over half of the working adult population. Despite that, very few people actually muster the courage to actually start a business. That’s a shame: starting and running a business can be much easier than you think. The premise ofGo It Aloneis simple: you can create a profitable business all by yourself, without employees, loans, or venture capital funding. Even better, your new business doesn’t have to be “small”: with some smart thinking and advance planning, there’s no limit to your potential profitability." Josh Kaufman
Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You’ll learn how to find partners who will help make your venture
Gallup Co. assembled a selected group of its social scientists to examine the 1 million employee interviews in its database in order to find which survey questions were most powerful in explaining worker's productive motivations on the job. Ultimately, 12 elements of work life emerged as the core of the unwritten
Today, that way of thinking about strategy is in tatters. It would be easy to bemoan the loss of so much security and stability, and it is indeed important to be candid about the downsides and the social adjustment costs. But it’s just as important to be excited about the opportunities
The corporate world is filled with men and women who have worked hard to reach upper level management. They're intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle -- and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the
What holds back the rest of us is nothing but a set of wrong assumptions and myths about how to start a substantial business.
You are better off spending your time and effort learning from your competitors and monitoring them, rather than hiding from them.
She believes that the pursuit of your passion releases positive energy that gives you the strength to get past fear.
Associate with confidence people. Stay away from negative, fearful people. Confidence breeds confidence.
Be the master of your ship. People gained their courage by facing their fears instead running away from them.