Go It Alone

"This engaging, if optimistic, primer insists that you don't need much capital, or much risk-taking, to start a business. Indeed, according to Yale School of Management professor Judson, author of Netmarketing and himself the founder of several allegedly successful small firms, the time has never been better for startups." Publishers Weekly

"If you report to work each morning only to return home devoid of any true satisfaction, you can take solace in the fact that there are options. Specifically, you can make a calculated decision to build your own business and, if the task seems like a daunting one, spending a few hours reading Bruce Judson’sGo It Alone! The Secret to Building a Successful Business on Your Ownis great way to initiate the process."

"Year after year, surveys show that “owning my own business” is a goal for over half of the working adult population. Despite that, very few people actually muster the courage to actually start a business. That’s a shame: starting and running a business can be much easier than you think. The premise ofGo It Aloneis simple: you can create a profitable business all by yourself, without employees, loans, or venture capital funding. Even better, your new business doesn’t have to be “small”: with some smart thinking and advance planning, there’s no limit to your potential profitability." Josh Kaufman