It's Your Biz

The Complete Guide to Becoming Your Own Boss

by Susan Wislon Solovic , Ellen R. Kadin

Number of pages: 240

Publisher: AMACOM

BBB Library: Entrepreneurship

ISBN: 978-0814416716

About the Authors

Susan Wislon Solovic : Solovic is an award-winning entrepreneur, a CEO of and a


Ellen R. Kadin : Kadin is Executive Editor at AMACOM Books and a part-time writer.


Editorial Review

The recent economic recession has wrought millions of unemployed workers, an unprecedented number of home foreclosures, countless major retail brands boarded up for good, a rash of business and personal bankruptcies, and an unstable financial market. Even as the economy rebounds, there simply won’t be enough jobs available to absorb all those millions of unemployed or displaced workers. At many companies, streamlined operations have reduced staffing needs. And increasingly sophisticated technology continues to replace many job functions, further reducing the need for human capital. Millions of people need to rely on themselves and their own resources in order to provide for their economic well-being. People are fed up with working crazy, long hours for a bureaucratic entity, sacrificing balance in their personal lives and their well-being in order to line someone else’s pockets. In this new business paradigm, it’s no longer about reinventing your career or looking for creative ways to rev up your job search. Today, it’s about building your career as a freelancer, an independent contractor, consultant, small-business owner, or franchisee.

Book Reviews

"Author Susan Wilson Solovic, herself a business owner, fills her book with caveats, straight talk, reminders, and common sense that serves to winnow out the determined from the dreamers. I particularly appreciated Solovic’s thoroughness here: included in this book are points and tips that are important, but that many neophyte entrepreneurs might not have realized." - Company of Women

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Wisdom to Share

A small business is more than just a way to make a living; it’s a way of living.

Joining the ranks of the self-employed is more involved than changing jobs or careers. It represents a lifestyle change, a lifestyle for which not everyone is suited.

If your sole reason for starting a business is to escape a job you hate, then you really need to rethink your choice.

People who start a business as their ‘Plan B’ are quick to throw in the towel, to close up the shop.

If you’re not entirely enthusiastic and totally committed to your business idea, you won’t have the stamina to stick with and nurture your venture so it grows.

Successful entrepreneurs are driven; they’re passionate about their business ideas.

However, too much freedom can be a disadvantage if you don’t have the right personality to manage your time well.

When you become self-employed, you have to relinquish the trappings of corporate life.

If you aren’t a people person, then being in business for yourself will be difficult, if not impossible.

When you start a business, you’re responsible for doing nearly everything yourself.