Start Something That Matters
Editorial Review
Increasingly, the quest for success is not the same as the quest for status and money. The definition has broadened to include contributing something to the world and living and working on one’s own terms. In this book, you will find some of the counterintuitive principles that have helped TOMS grow from an interesting idea to a company that in five years has given more than a million pairs of shoes to children in need. Through six basic steps, we will show you how you, too, can create something that will make a difference, whether it’s a nonprofit organization, your own social enterprise, a new business you create on the side while still working in the mainstream, or perhaps even a new division of your current company. Find your story, face your fears, be resourceful without resources, embrace simplicity, build trust, incorporate giving in your business, and most importantly start something that matters, be it big or small.
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Wisdom to Share
It’s surprisingly easy to lose touch with our true passions—sometimes because we get distracted with everyday living.
If you’re not sure about your passion, ask yourself three questions: If you did not have to worry about money, what would you do with your time? What kind of work would you want to do? And what cause would you serve?
The more strongly you feel about what you do, the more likely you are to push yourself to be good at it and find a way to make a success of it.
If you organize your life around your passion, you can turn your passion into your story and then turn your story into something bigger—something that matters.
When you have a memorable story about who you are and what your mission is, your success no longer depends on how experienced you are or how many degrees you have or who you know.
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