In all bubbles, one constant always predicates a collapse. That is the optimistic assumption that someone else will always be willing to buy what you are selling, regardless of how irrationally high the price is relative to the bare facts of the product underlying value. Every bubble presents an appearance of value that is eventually contradicted by reality. In the case of the brand bubble, it begins with the value business places on intangibles.
"The first half of the book reveals the surprising findings from extensive data. The authors' research not only uncovered the brand bubble, they discovered how companies can raise the value of their brand with the one factor that today's consumers respond to: energized differentiation, a brand's questing spirit for continuous evolution. Brands with this quality have proven to be irresistible to consumers and have higher valuations than other brands." WPP
"The brand bubble represents the growing disparity in the value that business and consumers apportion to brands. The markets think brands are more than the consumers who buy them." Emerald Group Publishing
“Chaotics” provides business leaders with the system and tools to successfully navigate through the uncertain waters that will continue to confront all of their businesses in this new era “The Age of Turbulence”. The fact is that we are entering a new age of turbulence. But what is turbulence? We know
Three entrepreneurs, each president of their own company, came to my office to hire my company to create a series of ads for them. One sold insurance, another was an investment advisor, and the third did estate planning. They had decided to join forces and create one company. They held a
Before you can think of selling anything to anyone, you must first make sure that they are listening to you. But the rule of thumb is that most people are not listening; most people are pre-occupied with their own thoughts, troubles, errands, commitments and the likes. Your objective here is to
This book is one of the main books describing the modern business through the quality management system approach. Through the pages of the book, Dr. Deming put the main theme of his theory in the 14 principles of management, which is still applicable even after this long period of more than
Do things right in the first place, and you won't have to pay to fix them or do them over. Whether you manage a large plant or run your own small business, applying this simple principle of quality control will boost your profits and your career. Quality Is Free sets forth