The Brand Bubble

“Chaotics” provides business leaders with the system and tools to successfully navigate through the uncertain waters that will continue to confront all of their businesses in this new era “The Age of Turbulence”. The fact is that we are entering a new age of turbulence. But what is turbulence? We know

Three entrepreneurs, each president of their own company, came to my office to hire my company to create a series of ads for them. One sold insurance, another was an investment advisor, and the third did estate planning. They had decided to join forces and create one company. They held a

Before you can think of selling anything to anyone, you must first make sure that they are listening to you. But the rule of thumb is that most people are not listening; most people are pre-occupied with their own thoughts, troubles, errands, commitments and the likes. Your objective here is to

This book is one of the main books describing the modern business through the quality management system approach. Through the pages of the book, Dr. Deming put the main theme of his theory in the 14 principles of management, which is still applicable even after this long period of more than

Do things right in the first place, and you won't have to pay to fix them or do them over. Whether you manage a large plant or run your own small business, applying this simple principle of quality control will boost your profits and your career. Quality Is Free sets forth