The Sticking-point Solution

9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times

by Jay Abraham

Number of pages: 272

Publisher: Vanguard Press

BBB Library: Operations Management

ISBN: 9781593155100

About the Author

Jay Abraham is an American business executive, conference speaker, and author. He is known for his work in developing strategies for direct-response marketing in the 1970s.


Editorial Review

The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth. To achieve this, Jay will help you to identify the nine “sticking points” that keep entrepreneurs and executives alike grinding just to survive, instead of growing and thriving.

Book Reviews

"The Sticking Point Solution is Jay Abrahams latest collection of advice, very relevant for these uncertain times. Abraham knows his math and helps us to be better at analyzing what works and what to look out for." John Steinberg

"This book was released when the economy was facing crisis, but the lessons from this chapter still ring true today."WP Curve

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Wisdom to Share

Make “growth-thinking” a natural part of your everyday business philosophy.

Adjust your measurement horizon in terms of your overall outlook. If your business is declining, you have to change how you operate.

You must measure the return on investment of your marketing. If you’re not measuring, you’re throwing your money in a sink-hole.

Measure everything you do in terms of either an investment or a profit center, as opposed to just a cost expense.

Turn your sales force into a highly specialized assembly line. Be pragmatic, optimize strengths and eliminate weaknesses.

The starting point for success is your own vision and image of yourself and your business.

Marketing is the bedrock of virtually every enduring dominant business in every field.

The future is clear. You can predict what tomorrow will bring, as well as the next month and even the next year, because you now have a goal.

Erratic unpredictable business volume occurs when a business fails to be strategic, systematic and analytical.

If your competitors are making gains on you, it doesn’t necessarily mean they offer better products or services.

A stuck business is the one that fails to grow predictably every year, every quarter or every day.

Costco studied its numbers and realized it made more money by selling memberships than by selling goods in its stores!

Hard economic times cleanse the marketplace of marginal competitors who are just reaping the benefits of good times.

You can win easily if you know how to benefit from bad times.

Economic downturns allow us to discover that areas of growth are actually more plentiful in hard times than in boom times.