10x Marketing Formula

"Having used various CoSchedule products for years, and having followed the great ideas in their blogs, I figured that buying their CEO’s book made a lot of sense. And indeed, it was money well spent.As an investment advisor, I want to spend most of my time researching investments, preparing financial plans, and speaking with clients. As a business owner, though, I need to keep marketing on my mind as well. In order NOT to get dragged into the mix of marketing strategies and tactics, I need to make sure that all of the marketing efforts are done as efficiently as possible. That’s what Garrett Moon’s book teaches. He starts by pointing out that many companies focus on just pushing out marketing, which is an endless task, rather than focusing on what work they can do that actually brings results.He goes on to encourage readers to look at the most important metric rather than get distracted by lots of marketing movement. In other words, if a firm needs to get an ongoing stream of new email leads in order to fill its sales funnel, then that should be the metric to measure."

"I learned A LOT with this "10x Marketing Formula". The book follows us through the construction of a growth hacking formula for content creators, but it's not pretentious since we know, from the beginning, that the central idea of this "formula" is to be a framework, not a copy-paste success miracle.This book taught me to organize my content, but also to have a more genuine look at my work: the goal is essential, and I/we need to have a clear goal for not to be caught by all the stuff happening daily on a content creator life.What I kept from this book it's especially the idea that with focus and a structure, it's easier to accomplish the results that we want - and the book helps us, in a very practical way with digital materials also, to create this structure. The structure doesn't work alone, but it's a very important piece to reach our goals."

"This book is a quick and easy read but packs a powerful message. As a solopreneur of several small businesses, marketing overwhelms and doubt is a thing. It's shot me in the foot multiple times, definitely leaving money on the table and detracting from my true purpose of helping people. After reading, I feel like I have permission to get scrappy, shelf the trends, and blaze on without the 10% trudge. Here's to 10x!"