Alibaba's World

How a Remarkable Chinese Company is Changing the Face of Global Business

by Porter Erisman

Number of pages: 256

Publisher: St. Martin's Press

BBB Library: Corporate Success

ISBN: 9781250069870



About the Author

He worked as a vice president at Alibaba.com and Alibaba Group, at various times leading the company’s international website operations, international marketing, and corporate affairs.

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Editorial Review

It wasn’t only being the right person at the right time and place that took Alibaba to a global success. Having millions of other people getting the same opportunity, Jack Ma, the founder of Alibaba seemed on the wrong side of history. Alternately described as elfish and impish by the media, Jack’s diminutive figure brought him unwanted attention and ridicule. Even within his own family, he was sometimes teased as being the runt. Jack got bullied by classmates due to his abilities on arts, music, and storytelling. He failed twice in his academic exams, but he was self-learned, and was fond of the English language, particularly meeting foreigners to practice his English. 

Book Reviews

"Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business is an insider account of the rise and culture of the company. Author Porter Erisman joined Alibaba in 2000 soon after its founding by Jack Ma. Erisman was Alibaba’s first western employee and rose to be vice-president before leaving the company in 2008." The Financial Express

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Wisdom to Share

It wasn’t only being the right person at the right time and place that took Alibaba to a global success.

As China’s own Internet boom began to take off in 1999, Jack gathered his friends and told them he has a new idea for a venture–Alibaba.

In the early days of Alibaba’s foundation, there was a conflict between Alibaba’s founding team in Hangzhou including the CEO and the executives he hired from Hong Kong.

Alibaba wasn’t generating any revenues, but the website traffic and reputation continued to grow, as small businesses decided to try e-commerce one after the other.

By 2003, the situation was completely different, and the mood, morale, and spirit were 180-degrees different from what they were a year earlier.

When you ask your managers to set goals for the company, provide the most optimistic projections, then come back and triple or quadruple your goals.

Never underestimate yourself.

Never overestimate your competitor.

Make sure you have a great idea.

The bigger the problem, the greater the opportunity.

For people to remain oriented on the long term, they must recognize that just as joy is part of a startup, so is pain.

Focus on the customer and the rest will follow.

Learn from competitors but never copy them.

Alibaba’s credo was always “Customers first, employees second, and investors third.”

Companies lose their way when they lose track of their central mission. Change business models, expand to new areas, but never lose sight of your mission.

It’s more important to be best than first.

It’s more important to be best than first.

When it comes to building a team, it’s important to weed out habitual complainers, as they fail to realize that they have the power to solve the problem they’re complaining about.

Assemble a team, not a collection of all-stars.