Inside Nissan’s Historic Revival

by Carlos Ghosn

Number of pages: 256

Publisher: Currency

BBB Library: Corporate Success

ISBN: 9780385512909

About the Author

Carlos Ghosn joined Nissan as COO in June 1999, became president a year later, and in 2001 assumed the position of president and CEO. Born in Brazil to Lebanese immigrants, he was educated in France, where he earned engineering degrees from Ècole Polytechnique and Ècole des Mines de Paris. He was chief operating officer of Michelin in Brazil before becoming COO of Renault and then taking over the reins of Nissan. In the spring of 2005, Ghosn became the CEO of Nissan’s parent company, Renault, while continuing as CEO of Nissan.


Editorial Review

Having a mixed culture with a mixed education, Carlos Ghosn was able to lead Nissan to the next success. Traveling from Lebanon to Brazil, then Paris and America curved his methodology and his way of thinking in a way that enables him to turn a losing company to be one of the top winning ones. Learning how to build a new whole plan and make alliance with Renault while maintaining the company’s culture isn’t easy. But what made it possible is that you learn by doing, practicing, and trying.

Book Reviews

"Mercifully short on managerial bromides, the compact book offers a trove of practical advice to executives who could find themselves in unfamiliar business cultures with different rules of engagement -- and not much time to sort things out." BloombergBusiness

"The turnaround of Nissan has been described as one of the greatest turnarounds of the twentieth century. In Shift - Inside Nissan's Historic Revival, in an unassuming, matter-of-fact style, Carlos Ghosn, the man credited with reviving the fortunes of the ailing Japanese automaker, describes how he managed to achieve a feat which many people thought was impossible." IBS Center for Management Research

"Shift: Inside Nissan’s Historic Revival, by Carlos Ghosn and French business journalist Philippe Ries, offers a treasure trove of practical guidance to executives who find themselves in challenging business cultures, especially in a global business environment, and are faced with diverse expectations for engagement of employees and managers."

"The history of the motor industry is scattered with business leaders who became household names: from Henry Ford, founder of Ford Motor, to Lee Iacocca, the head of Chrysler who became notorious for bashing Japanese imports in the 1980s. But the industry has only one superstar manager today: Carlos Ghosn, president and chief executive of Nissan, the second-largest Japanese carmaker, and chief executive-elect of Renault, its French partner."

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