Animals Inc

"Managers and small business owners who are overwhelmed by the number of business books on the shelves today should turn to this humorous business parable, which is delightfully dramatized by Ward. When Farmer Good decides to retire, his animals take on the business themselves. This proves to be no easy task, however, even for a seasoned pig like Moe. Moe makes his biggest mistake early on—he values the knowledge he gleans from business books over common sense. Moe sets up training classes, believing that any animal can fill any role with suitable education." - Publishers weekly

"The overall premise of this book is that much of management has to do with common sense, and that one should avoid being duped by the management fad of the day. The overarching message is that we should emphasize people’s strengths by putting them in positions where they can utilize them best. Makes sense, right? Unfortunately, this fable tries so very hard to be funny that it detracts from the simple message. In fact, the premise becomes so exaggerated in order to set up the animal puns and humor that its validity is actually called into question. Post parable, a small dose of balance is finally restored."- Be Good Ventures