Emergency Public Relations

Crisis Management In A 3.0 World

by Alan Bernstein , Cindy Rakowitz

Number of pages: 202

Publisher: Xlibris, Corp.

BBB Library: Operations Management

ISBN: 9781469159539

About the Authors

Alan Bernstein : Alan Bernstein is an internationally recognized expert in crisis communications. His


Cindy Rakowitz : Cindy Rakowitz is a highly respected award-winning executive with more than


Editorial Review

The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protesters; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business?  The crisis mindset requires being “on and ready for battle” 24-7, 365 days a year. It requires the ability to think of the worst-case scenario while simultaneously suggesting numerous solutions. “Trial and error” is an accepted discipline. Those with the crisis mindset know that the first line of defense might not work. They maintain a list of contingency plans and are always on ready alert.  Ethical values and a high moral code drive the crisis mindset. In an emergency, things can and will go wrong. Mistakes will be made. Those possessing the crisis mindset think about what is best for others without one selfish motive whatsoever.

Book Reviews

"this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners." - Xlibris

"EMERGENCY PUBLIC RELATIONS: Crisis Management in a 3.0 world by Alan Bernstein and Cindy Rakowitz is not just nonfiction, but fantastic nonfiction, it teaches you about handling the impossible; the improbably feared event, a crisis" - Not Another Book Review

Books on Related Topics

Wisdom to Share

Nothing infuriates the media more than the lack of an immediate, honest response to a crisis.

Senior management must acknowledge risk and accept responsibility for safety, security, corporate sustainability, image, and credibility.

Crisis response and crisis communication are Siamese twins connected through the CEO.

List the various types of crisis that could likely hit your enterprise. Prioritize them in terms of probability and potential damage. Concentrate on those with the highest probability of occurring and causing the greatest potential damage.

Ensure that your messages are up-to-date and responsive to each situation. Identify the single overriding communications objective.

“No comments” is never the right comment.

Companies as well as individuals must take the time to create core values for internal employees and share them with external constituents.

Trust is a crucial element in crisis management and communication. It is mandatory to build trust among your many constituents.

What builds stature, image, and reputation? What holds networks of critical relationships intact so organizations can respond, survive, and return to normal after a crisis?

Nowadays, we have to manage ethics and core values in both the virtual and the physical worlds.