Emergency Public Relations
Crisis Management In A 3.0 World
Number of pages: 202
Publisher: Xlibris, Corp.
BBB Library: Operations Management
ISBN: 9781469159539
Editorial Review
The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protesters; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? The crisis mindset requires being “on and ready for battle” 24-7, 365 days a year. It requires the ability to think of the worst-case scenario while simultaneously suggesting numerous solutions. “Trial and error” is an accepted discipline. Those with the crisis mindset know that the first line of defense might not work. They maintain a list of contingency plans and are always on ready alert. Ethical values and a high moral code drive the crisis mindset. In an emergency, things can and will go wrong. Mistakes will be made. Those possessing the crisis mindset think about what is best for others without one selfish motive whatsoever.
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Wisdom to Share
Senior management must acknowledge risk and accept responsibility for safety, security, corporate sustainability, image, and credibility.
List the various types of crisis that could likely hit your enterprise. Prioritize them in terms of probability and potential damage. Concentrate on those with the highest probability of occurring and causing the greatest potential damage.
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