In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Measure What Mattersis a must-read for anyone who is serious about learning OKR.
The book provides a lot of case studies and is a great read!
If you’re unfamiliar with goal setting, thenMeasure What Mattersoffers a zero-to-one understanding on the importance of goal setting, its relationship to organization structure, and how to build business. OKRs have the super powers to focus, align, track and stretch.
Young people growing up in our time are not only immersed in apps: they’ve come to think of the world as an ensemble of apps, to see their lives as a string of ordered apps, or perhaps, in many cases, a single, extended, cradle-to-grave app. (We’ve labeled this overarching app a
Many people today are seeking to build their own winning gemba (workplace) management system, just like the one built by Taiichi Ohno at Toyota. The study and application of Kaizen (continuous improvement) and Toyota Production System has become increasingly a part of how hospitals, governments, universities, banks, mining operations, and retailers
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A tool, not a weapon. The OKR system is meant to pace a person—to put a stopwatch in his own hand so he can gauge his own performance. It is not a legal document upon which to base performance review.
Dare to fail. Output will tend to be greater when everybody strives for a level of achievement beyond their immediate grasp.
Don’t allow the perfect to be the enemy of the good. Remember that an OKR can be modified or even scrapped at any point in its cycle. Sometimes the “right” key results surface weeks or months after a goal is put into play.
For an OKR to function effectively, the team deploying it—whether a group of top executives or an entire organization—must adopt it universally.
By definition, OKRs are open and visible to all parts of an organization, to each level of every department. As a result, companies that stick with them become more coherent.
OKRs push us far beyond our comfort zones. They lead us to achievements on the border between abilities and dreams. They unearth fresh capacity, hatch more creative solutions, and revolutionize business models.
Conservative goal setting stymies innovation. And innovation is like oxygen: You cannot win without it.