The Art of Crowdsourcing Everything

by Lior Zoref

Number of pages: 272

Publisher: Portfolio Penguin

BBB Library: Communication, Technology and Globalization

ISBN: 978-1591846659

About the Author

Lior Zoref is an international speaker, former Microsoft VP, and private consultant for digital strategy and marketing. He teaches digital marketing to MBA students and at the Israeli Marketing Association. He gave the first ever crowd sourced TED talk at the TED 2012 in Long Beach, California.


Editorial Review

There is a power in crowd wisdom, and this power is harnessed through technology and social media. This book addresses the power of  “Mindsharing.” It is a simple way to use the tools and technology already at hand to access and share our greatest human resource. Only this type of mind meld isn’t limited to two minds.

Book Reviews

"You might think of a crowd as a stadium full of roaring fans doing the wave at a timeout. The crowd that I’m talking about relates to crowdsourcing which Lior Zoref covers in his book" – Entrepreneur Reads

“At least on the evidence of this business manual, crowd wisdom researcher Zoref is pure enthusiasm; it’s not hard to see how he’s made a career out of fostering connections. “ – Publishers weekly

“Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.” - Harvard

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Wisdom to Share

When we reach out to the crowd for wisdom, we are able to access decision-making skills that are free of our own emotion.

Mindsharing is a crowdsourced thinking process to solve problems, make decisions, access creativity, and create more ease and joy in our lives.

Our most valuable currency when we are Mindsharing is our ability to be authentically ourselves. The more we can share our humanity with the crowd, the more engaged our crowd will be.

Social media has often been driven by a need to project a certain image and a certain “status” to the world. Look at my happy family. See my beautiful vacation photos.

One of the most common reasons a good crowd goes bad is because there is manipulation within the crowd. Manipulation happens wherever there is the intention to influence the crowd or direct its behavior.

Just because your crowd isn’t in front of you doesn’t mean you have license to say anything offensive or insulting from behind the safety of your computer screen.

Mindsharing is not about comparing what’s on the outside, but about authentic sharing of what’s on the inside.

When you share something with the crowd, or ask for help from the crowd, there is a certain vulnerability involved in the asking.

There is a very real fear of oversharing within a culture of transparency.

Show appreciation. Say thank you. Acknowledge that you are aware your crowd is taking time away from the concerns of their own lives to help you out.