Social BOOM!

How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, ... and Grind Your Competition into the Dirt

by Jeffrey Gitomer

Number of pages: 192

Publisher: FT Press

BBB Library: Corporate Success, Technology and Globalization

ISBN: 9780132686051

About the Author

Gitomer is the author of The New York Times best sellers "The Sales Bible" and "The Little Red Book of Selling." He gives public and corporate seminars, and conducts training programs on selling and customer loyalty.


Editorial Review

Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. 

Book Reviews

"Gitomer refuses to participate in the debate—he flatly states that social media is a critical tool for all salespeople and that they must learn how to use it effectively." - All Business

"A great quick read that will change the way you interact socially through LinkedIn, Facebook, Twitter, andYouTube." - CEO Global Nation

"Undoubtedly, the information you'll find in "Social BOOM!" is useful. You don't need a Ph.D. in computers to do it." - Pilot Online

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Wisdom to Share

Social media has become a phenomenon beyond words. Hundreds of millions of people all over the world have joined the party.

Now is your time to take full advantage of this low-cost, global, and local opportunity.

You may be using social media, but not profiting from it.

It’s time to draw the line between personal social media and business social media.

In this distracted environment, you must immediately spotlight your unique competitive advantage.

In social media, it’s good to have an abundance of message points so that you can share fresh information to reinforce your main points and motivate consumers to engage.

To master business social media, it takes a successful combination of your business Facebook page, your Twitter account, your LinkedIn account, and your YouTube channel.

LinkedIn has a wealth of CEOs and other C-level people in its network, and millions of entrepreneurs who own business.

The rise of social communication via the web marked a significant change in the way technology empowered our human instincts.

Understanding the underlying needs and desires is everything.