New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's intensity machine.
“This book will inform and inspire all those wanting to make change . . . and achieve a goal against all odds.”
“The networked age has revolutionized the way the public engages withinstitutions and organizations.New Poweris an essential and extremelyinsightful guide for anyone who wants to maximize the opportunities forprogress and impact in today’s new tightly connected world.”
“A must-read,New Poweris a gift to our movements. It’s not just about going viral—it’s about connecting millions of people to roll up our sleeves and create the changes we long for.”
This amoral, cunning, ruthless, and instructive book synthesizes the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz with the historical legacies of statesmen, warriors, seducers, and con men throughout the ages.
Why You Should Want Power? First of all, having power is related to living a longer and healthier life. Second, power, and the stature that accompany power, can produce wealth. Third, power is part of leadership and is necessary to get things done. Finding the right place for you requires several steps. First, you must
Like neuroscientists searching for the grandma cell, when we look at the world outside of our brain, we naturally seek order. We look for hierarchy all around us. Whether we’re looking at a Fortune 500 company, an army or a community, our natural reaction is to ask, “Who’s in charge?” We
New power operates like a current. It is made by many. It is open, participatory, and peer-driven. It uploads, and it distributes. It’s most forceful when it surges. The goal with new power is not to hoard it but to channel it.
New power models reinforce the human instinct to cooperate (rather than compete) by rewarding those who share their own assets or ideas, spread those of others, or build on existing ideas to make them better.
In a networked world, collaborating with your neighbor or someone on the other side of the world is both much easier and more frequently rewarded.
In an era in which young people share the most intimate details of their lives on social media, it shouldn’t be surprising that in the workplace they are now demanding that their bosses share information previously considered strictly confidential.
We can think of maker culture as the “do-it-ourselves” mindset. Makers are less dependent on institutions. They figure out how to avoid the intermediaries.
ISIS propaganda machine is multi-platform, multi-pronged, and distinctly modern. It has invested in old power strategies such as the creation of centralized media outlets like the Amaq news agency that pump out content and broadcast messages from its leaders. And it has created a decentralized “content strategy” perfectly adapted for the social media age.
If you’re trying to build a movement or grow a crowd, you’ll need to unlock a series of new power behaviors.
Anyone building a crowd should be on the lookout for storms that might galvanize their base, and be prepared to act on them within minutes or hours.