Improving Decisions about Health, Wealth, and Happiness

by Richard H. Thaler , Cass R. Sunstein

Number of pages: 304

Publisher: Yale University Press

BBB Library: Psychology and Strengths

ISBN: 9780300122237

About the Authors

Richard H. Thaler : Richard H. Thaler is the 2017 recipient of the Nobel Memorial


Cass R. Sunstein : Cass R. Sunstein is currently the Robert Walmsley University Professor at


Editorial Review

Nudge is about choices—how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on how to prevent the countless bad mistakes we make in our lives—including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other numerous bad decisions regarding health care, our families, and education. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible choice architecture can successfully nudge people toward the best decision without restricting their freedom of choice. Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.

Book Reviews

“. Nudge portrays the Rational Economic Man who shops and trades in Friedman's free markets as a myth. 'If you look at economics textbooks,' its authors write, 'you will learn that homo economicus can think like Albert Einstein, store as much memory as IBM's Big Blue and exercise the willpower of Mahatma Gandhi.'” The Guardian

“The attention of the authors to human behaviour and the way choice architecture nudges people can be of great value in resolving some of the underlying causes of the economic crisis. The importance of this book is not only a new interesting idea, but also a document that can have a serious influence on the government policy of the U.S.” The Amsterdam Law Forum

“The book is written in an accessible manner for a broad audience with examples liberally and skillfully used to illustrate key points. It is not the result of new research, but is rather the distillation of previous work in the field of behavioral sciences, presented in a manner easy to understand and apply.” Stanford University

“It’s an artful thing to create the right choices so that people are nudged gently into the behaviors that are best for them. That’s what Nudge: Improving Decisions about Health, Wealth, and Happiness is all about – helping people make the best choices for themselves. With the idea of libertarian paternalism, choice architects help to shape the way that people choose.” Thor Projects

“It is difficult to deny that there is an important role for nudges in a sensible overall approach to policy-making. Thaler and Sunstein are to be commended not merely for an engaging and innovative book, but also for adding nudges to the toolkit of policy makers.” Joel Anderson

“Thaler and Sunstein’s ideas are… the essence of common sense. For that we should all applaud loudly.” The New York Times

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Wisdom to Share

“A choice architect has the responsibility for organizing the context in which people make decisions.”

“First, never underestimate the power of inertia. Second, that power can be harnessed.”

“The combination of loss aversion with mindless choosing implies that if an option is designated as the “default,” it will attract a large market share. Default options thus act as powerful nudges.”

“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.”

“An especially good way to gain weight is to have dinner with other people. On average, those who eat with one other person eat about 35 percent more than they do when they are alone; members of a group of four eat about 75 percent more; those in groups of seven or more eat 96 percent more.”

“The moral is that people are paying less attention to you than you believe.”

“The more choices you give people, the more help with decision making you need to provide.”

“Recall that people like to do what most people think it is right to do; recall too that people like to do what most people actually do.”

“a nudge is any factor that significantly alters the behavior of Humans,”