Nudge
Improving Decisions about Health, Wealth, and Happiness
Number of pages: 304
Publisher: Yale University Press
BBB Library: Psychology and Strengths
ISBN: 9780300122237
Editorial Review
Nudge is about choices—how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on how to prevent the countless bad mistakes we make in our lives—including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other numerous bad decisions regarding health care, our families, and education. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible choice architecture can successfully nudge people toward the best decision without restricting their freedom of choice. Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.
Book Reviews
Books on Related Topics
We tend to think that when we make our own decisions, we do them fairly. We think that we understand the way our minds work and that we are the ones in control. But psychologists beg to differ. In this summary of Mahzarin R. Banaji and Anthony G. Greenwald book, Blindspot,
Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts
Whenever someone makes a decision and tries to be reasonable and restrained, the brain is awash in feelings, driven by its inexplicable passions. These emotions secretly influence our judgment. Naturally, these feelings sometimes can lead us astray and cause us to make all sorts of predictable mistakes. To make good decisions, God
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives-and
Wisdom to Share
“A choice architect has the responsibility for organizing the context in which people make decisions.”
“The combination of loss aversion with mindless choosing implies that if an option is designated as the “default,” it will attract a large market share. Default options thus act as powerful nudges.”
“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.”
“An especially good way to gain weight is to have dinner with other people. On average, those who eat with one other person eat about 35 percent more than they do when they are alone; members of a group of four eat about 75 percent more; those in groups of seven or more eat 96 percent more.”
“Recall that people like to do what most people think it is right to do; recall too that people like to do what most people actually do.”
We couldn't find public videos for this title. Please check back later.
