Predictably Irrational

The Hidden Forces That Shape Our Decisions

by Dan Ariely

Number of pages: 280

Publisher: HarperCollins

BBB Library: Psychology & Strengths

ISBN: 9780061353239



About the Author

Dan is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight. Through his research and his (often amusing and unorthodox) experiments, he questions the forces that influence human behavior and the irrational ways in which we often all behave.

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Editorial Review

Let us talk about human “irrationality”, about our distance from perfection. I believe that recognizing where we depart from the ideal is an important part of the quest to truly understanding ourselves, and one that promises many practical benefits. Understanding irrationality is important for our everyday actions and decisions and for understanding how we design our environment and the choices it presents to us.

Book Reviews

"Another sign that times are changing is Predictably Irrational, a book that both exemplifies and explains this shift in the cultural winds. Here, Dan Ariely, an economist at M.I.T., tells us that 'life with fewer market norms and more social norms would be more satisfying, creative, fulfilling and fun.'" The New York Times

"With Predictably Irrational, Ariely seeks “to help you fundamentally rethink what makes you and the people around you tick” (p. xii). Describing dozens of field experiments, Ariely explores the phenomenon of people making the same mistakes time and again in predictable ways .." The Objective Standard

"Unfortunately, as behavioral economist Dan Ariely points out in his book Predictably Irrational: The Hidden Forces That Shape Our Decisions,” human beings cannot be counted on to act rationally. In fact, our irrational behavior is so ingrained, it’s possible to predict individuals’ illogical reactions in almost any dilemma." Money Crashers

"We are not as smart as we think we are. And as independent as we may think we are, we make decisions that are both irrational and predictable, even quantifiable. In his New York Times bestseller, Predictably Irrational, Dan Ariely, the Alfred P. Sloan Professor of Behavioral Economics at MIT, explores the impulses behind our decisions and our misguided trust in our ability to always see past our emotions." The Discarded Image

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