Small Data

The Tiny Clues That Uncover Huge Trends

by Martin Lindstrom

Number of pages: 256

ISBN: 9781250118011

About the Author

Martin Lindstrom is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's books include Buyology - Truth and Lies About Why We Buy and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

Editorial Review

We don’t usually take care of the tiniest of details and what they might tell about people or events happening around us. And Lindstrom thought that this is where marketers should start from. It’s not about the big data, instead, the details that aren’t obvious. Even if people share the same thoughts, yet each one’s needs differ in some way. You would never find two having the same style of bedroom. And this should indicate something about each maybe the way they do things, what they’re truly searching for, or something that tells more about their personality traits. If we paid attention to these things, marketing will be done differently. It will adjust to the customer’s needs. Through this summary, we’ll understand how every single thing is an indicator of who we are. And so will marketers.

Book Reviews

"In truth, Lindstrom might have been better to hand the narration to a sceptical Dr Watson. He alludes to occasional failures and false trails, but never in as much detail as his successes. Apart from a late attempt at self-deprecation — he admits he once proudly sported a Rolex, until a contact pointed out it was the women’s model — he is a little too keen to big up his observational powers.” – Financial Times

"You probably aren't ready to toss your own smartphone. But, take the time to read Lindstrom's book. Small Data puts humanity back into marketing. Martin Lindstrom will make you a better people-watcher and trend-spotter, and help you gain insights that mere data crunching will never yield.” – Forbes

"The book could also influence so many areas which have ignored the small in favor of the big. The author has provided a timely reminder that the most valuable data may be right in front of our noses.” – Collaborative Chemistry

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