The Power of Habit

"Duhigg has read hundreds of scientific papers and interviewed many of the scientists who wrote them, and relays interesting findings on habit formation and change from the fields of social psychology, clinical psychology and neuroscience. This is not a self-help book conveying one author’s homespun remedies, but a serious look at the science of habit formation and change." - The New York Times

" His enthusiasm for corporate ingenuity seems to blind him at times to the sinister aspects of habit manipulation. He even admits to being taken in. “It was really helpful that Target was sending me exactly the right coupons for what I needed to buy,” he notes. But reading the quirky anecdotes and the whizbang science of it all becomes habit-forming in itself." - Bloomberg

"The book covers a wide spectrum from explaining how habits are formed and how the bad ones can be broken, to how information on habits can be used in marketing, management, and social movements. You'll also learn why the Rosa Parks incident ignited the civil rights movement as well as how Target predicts, with amazing accuracy, the trimesters of their women shoppers." - CBS News

" The “habit loop” consists of a cue, a routine, and a reward. It’s that deceptively simple. Your alarm goes off in the morning (cue), you shower, eat breakfast, and brush your teeth (routine), and you get out the door on time and without forgetting anything (reward)." - The Scholarly Kitchen

"Is it worth reading? Well. I can tell you this: The Power of Habit just hit The ONE Thing on the chin with a spinning back fist, knocking it outta the top spot for my number one book recommendation." - The Word Press Millionaire

"Duhigg sometimes oversimplifies his explanations and some examples, such as the Montgomery bus boycott in 1955, seem to strain credibility a bit. But by and large, the anecdotes are entertaining and the book just may give you a few ideas about how to change some ideas of your own." - The Los Angeles Times

"Duhigg drills down life to this. We are all habitual people and our lives are run by a series of mini routines which are triggered by a cue and end with a reward. Identify the trigger and you can detour to a different, more positive routine. The idea (and Duhigg backs this up by referncing scienctific studies of mice) is that old routines can never be obliterated but you can write over those negative routines by instituting a positive routine instead." - Dear Author

"'This gets to how habits work,' Duhigg says.'The reason why these cues and rewards are so important is because over time, people begin craving the reward whenever they see the cue, and that craving makes a habit occur automatically.'" - NPR Books

"The Power of Habit: Why We Do What We Do In Life and Business by Charles Duhigg is an important book about the impact of habits on individuals, organizations and even entire movements of people. The book explains how habits work, how to create new habits by introducing "craves" and the mechanics of why our habits change. Examples of classic craves are set forth like Starbuck's coffee and others." - Seattle Pi