The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

Number of pages: 268

Publisher: HarperCollins

BBB Library: Entrepreneurship, Business Classics

ISBN: 978-0887307287



About the Author

Michael E. Gerber (born June 20, 1936) is an American author and founder of Michael E. Gerber Companies, a business skills training company based in Carlsbad, California.

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Editorial Review

It was discovered that the people who own small businesses in the USA work far more than they should for the return they're getting. Many small businesses end up in chaos not because their owners don't work but because they are doing the wrong work.  Why is this? Why do so many people go into business only to fail? What lessons are they learning? Why is it that, with all the information available today and how to be successful in small business, so many people fail? Here we answer those questions.   

Book Reviews

“The E-Myth (“Entrepreneurial Myth”) is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most are started by “technicians” who know nothing about running a business. Hence most fail.” – Forbes

“If you don’t understand the difference between working on your business and in your business, you need to read this book.” – careful cents

“I’m excited about this book because it’s a tangible tome I can hand to someone and say, “Here. Here’s our business vision.” Men with pens

“it provides me with some important lessons about how to successfully build a business that doesn’t depend on you in any way.” Project Life Mastery

Books on Related Topics

Wisdom to Share

Once the passion of the business owner fades, exhaustion becomes common and exhilaration rare.

Everybody who goes into business is actually three people in one—the entrepreneur, the manager, and the technician.

The managerial personality is pragmatic.

We all have an entrepreneur, a manager, and a technician inside us.

Adolescence begins at the point in the life of your business when you decide to get some help.

The person who launches his business as a mature company must also go through infancy and adolescence.

To the manager, the franchise prototype provides the order, the predictability, and the system so important to his life.

Value is essential to your business and to the satisfaction you get from it as it grows.

treating your business as the model for a future franchise system forces you to focus on the right issues instead of the more common issues.

Building the prototype of your business is a continuous process, a business development process.

The customer is not always right but whether he is or not, it is our job to make him feel that way.

Everyone who works here is expected to work towards the best he can possibly be at the tasks he is accountable for.

Humans can achieve some amazing things if they are motivated enough.

An effective people strategy works very hard to create an environment in which excellence is achievable.

Books by the same Author

A company, no matter what it does, and how it does that, is nothing other than a product you are preparing to sell. After all is said and done, that is what an entrepreneur is: an inventor of a grand and growing company – a product – which ultimately will be
Beyond the E-Myth

A company, no matter what it does, and how it does that, is nothing other than a product you are preparing to sell. After all is said and done, that is what an entrepreneur is: an inventor of a grand and growing company – a product – which ultimately will be