Start at the End

How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

by Dave Lavinsky

Number of pages: 240

Publisher: Wiley

BBB Library: Corporate Success

ISBN: 9781118376768

About the Author

Lavinsky is the cofounder of Growthink, a consultancy that helps entrepreneurs and business owners identify & develop new business plans. He has written hundreds of articles on business planning, and raising capital.


Editorial Review

Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Suddenly, everyone becomes so focused on short-term goals that the entire organization loses sight of the long-term vision.  The solution is to start at the end. When you know where you want your business to end up, you can reverse engineer your business plan to get you there. Whether your goal is to sell your business for millions, multiply your revenues, expand operations to a new location, or generate profits, this book offers a unique approach and action steps for business owners and entrepreneurs to redevelop their business plan.  It is your chance to step back, reevaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.

Book Reviews

" Lavinsky wastes no time getting to the core thoughts in each chapter. Some with intriguing names like How to Out Market Your Market Worksheets to download to their site, meant to provide new layered viewpoints to tactics as you read along. For example, Lavinsky encourages a planning list broken into 7 day, 60 day, and next year tasks." - Small Business Trends

Books on Related Topics

Wisdom to Share

When you decide on a long-term vision, you must identify the best ways to achieve it.

One part of this is to pursue the right opportunities.

The other part is to reverse engineer your vision and break it into small parts.

Reverse engineer is the process of discovering how to build something that already exists. For a product, reverse engineering typically entails taking the product apart and analyzing it to determine the best way to recreate it.

When you decide on a long-term vision, you must identify the best ways to achieve it.

Break your end vision into smaller parts, or periodic visions.

Within each smaller time period, your goals can and will become more specific.

A system is a procedure or process for obtaining an objective or completing a task.

The beauty of developing systems is that they allow you to put structures in place to get things done using less of your time.

Even if you have a great process, you will want great employees too; those who will have the skill sets needed to perform the processes you have put in place.

Great employees help you build better systems and improve them over time.