You can’t these days throw a stone without hitting someone whose fortune was changed by the power of the internet. There are thousands of performers who were catapulted to stardom by YouTube, droves of mobile gaming companies that have seen great success in the app market, more product lines and categories than you can count successfully leveraging the fulfillment and distribution of Amazon, and a fast-growing number of independent course creators generating a meaningful income through the impact of their burgeoning education empires. Changing market conditions created new opportunities that many were able to capitalize on. The Teach and Grow Rich opportunity is one way to change fortunes and create an impact. It enables creating education products that empowers others to do what they already know how to do. This opportunity is more exciting than YouTube, mobile games, and Amazon put together, because it is qualitatively different in three important ways: democratized access, the fat tail, and the potential for impact.
Danny Iny is the founder of Firepole Marketing, bestselling author of several books, including his latest, Teach and Grow Rich. Danny has seen incredible success in his online courses, and he doesn't just attribute that success with great content. It has just as much to do with the environment of education that he nurtures with his students. In his book, Danny talks about the future of online courses, and the big 'Information vs. Education' divide he sees coming that will leave some online course builders wondering what happened. But for those who are prepared, the Teach and Grow Rich opportunity will be life-changing, not just for those who teach, but also for those who want to learn.
One day, third-grade teacher Kyle Schwartz asked her students to fill-in-the-blank in this sentence: “I wish my teacher knew _____.” The results astounded her. Some answers were humorous, others were heartbreaking-all were profoundly moving and enlightening. The results opened her eyes to the need for educators to understand the unique realities
By acting as coaches, educators help students to mature socially as well as academically, within a respectful atmosphere. In a true coaching environment, teachers and students produce a continuous flow of synergy: One creative idea sparks another, leading to motivation and engagement; students are complimented rather than reprimanded for solving problems
In this book, author Doug Lemov offers the essential tools of the teaching craft so that you can unlock the talent and skill waiting in your students, no matter how many previous classrooms, schools, or teachers have been unsuccessful.
You can’t these days throw a stone without hitting someone whose fortune was changed by the power of the internet.
A few annual enrollments of new students are more than enough to create both the impact and income that they care about.
Over time, as you seek to enroll an ever-growing number of students, the tools, platforms, and strategies that you’ll use to find them will grow in number of complexity.
Start with being very clear about the scope of what you want to accomplish: the goal right now isn’t to attach hundreds of students to your course.
The pilot process makes your audience part of the creation of your pilot course, which gives you an advantage even stronger than a list of paying customers.
The solution is to prepare in advance only what you need to enroll your co-creating students, which can usually be achieved by mapping out what you intend to teach in a single page.
Most tasks fall into two broad categories: the things that we are capable of doing, and the things we aren’t.
Marketing matters most in the short-term, and the process and methodology of the Teach and Grow Rich opportunity will help you overcome that challenge.