Number of pages: 128
Publisher: Bantam
BBB Library: Sales and Marketing, Business Classics
ISBN: 978-0553277579
The Greatest Salesman in the World is one of the bestsellers from Og Mandino. The book, just like many other inspirational works that he has done, is an outstanding story that leads a person through an interesting story that has great lessons. In this inspirational book, he combines great skills of storytelling with his inspirational messages. In the book, he blended real life experiences that he learned from W. Clement Stone who he regarded as a great salesman who blended love, compassion and outstanding salesman skills.
The most common forms of sales sabotage are stylistic. How we talk with customers can easily undermine our ability to position ourselves to succeed and win business. No one does this intentionally, but the fact remains, if you don’t know how to effectively structure and conduct customer conversations, what you talk
Before you can think of selling anything to anyone, you must first make sure that they are listening to you. But the rule of thumb is that most people are not listening; most people are pre-occupied with their own thoughts, troubles, errands, commitments and the likes. Your objective here is to
By dictionary definition, a cold call is a telephone call or visit made to someone you don’t know who is not expecting a contact, often for the reason of selling a product or service. In plain English, that means a cold call is often nothing more than an interruption on peoples’