Never Cold Call Again!

Achieve Sales Greatness Without Cold Calling

by Frank J. Rumbauskas Jr.

Number of pages: 196

Publisher: Wiley

BBB Library: Sales and Marketing

ISBN: 9780471786795

About the Author

Frank J. Rumbauskas Jr. is the author of the self-published sensation Cold Calling is a Waste of Time. He is a partner in several businesses including his sales training company, which strives to educate all salespeople that there are much better ways to prospect then cold calling.


Editorial Review

By dictionary definition, a cold call is a telephone call or visit made to someone you don’t know who is not expecting a contact, often for the reason of selling a product or service. In plain English, that means a cold call is often nothing more than an interruption on peoples’ busy schedules and precious time and will most likely be greeted with a cold shoulder. Just in the way so many things have become obsolete in the past decades, so has the system of cold calling, yet many businesses don’t realize this and still insist on trying to come up with sales and sale prospects by having their sales team cold call. Not only has it become a total waste of time, but also a dreaded experience for the sales people themselves. Our common sense should tell us that now we are in the information age and what used to be successful in the ice age is no longer needed nor wanted¾such as cold calling. In three parts, we will view new types of selling, self-marketing and how to get the sales once you have the leads.

Book Reviews

"For many businesses, cold calling is part of the job. Unfortunately, it’s also despised by many salespeople and customers. Never Cold Callpromises to eliminate cold calling from your business while still giving you highly-qualified leads. Find out everything you need to know aboutNever Cold Calltoday in our review." Make Money Expert

"Rumbauskas believes cold calling is an antiquated approach to selling; in the New Economy and the Information Age, it simply doesn't work anymore. True, most salespeople hate cold calling, but the author provides a list of reasons why it doesn't work. A few of them: Cold calling destroys your status as a business equal. It makes timing work against you. It fails to help you find the right prospects." The Green Sheet

Books on Related Topics

Wisdom to Share

If you want to get yourself black listed amongst potential clients, cold calling is a good way to do it as it easily irritates people to get a phone call from a salesperson they don’t know.

It is essential to think like a business owner if you want to succeed in sales.

A successful rapport happens when you know your material, know your client’s business—before meeting them—and always under-promise and over-deliver.

A system is something that is set up to run on its own without active participation from its owner.

The effective way to use the telephone in prospecting is not to make the calls yourself. In fact this single difference makes the distinction between cold calling and marketing.

A good, organized, informative web site will act like a net that will catch leads for you automatically, while you’re doing other things.

By having a qualified lead in hand, you’re already two-thirds of the way to a sale.