Never Cold Call Again!
Achieve Sales Greatness Without Cold Calling
Editorial Review
By dictionary definition, a cold call is a telephone call or visit made to someone you don’t know who is not expecting a contact, often for the reason of selling a product or service. In plain English, that means a cold call is often nothing more than an interruption on peoples’ busy schedules and precious time and will most likely be greeted with a cold shoulder. Just in the way so many things have become obsolete in the past decades, so has the system of cold calling, yet many businesses don’t realize this and still insist on trying to come up with sales and sale prospects by having their sales team cold call. Not only has it become a total waste of time, but also a dreaded experience for the sales people themselves. Our common sense should tell us that now we are in the information age and what used to be successful in the ice age is no longer needed nor wanted¾such as cold calling. In three parts, we will view new types of selling, self-marketing and how to get the sales once you have the leads.
Book Reviews
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Wisdom to Share
If you want to get yourself black listed amongst potential clients, cold calling is a good way to do it as it easily irritates people to get a phone call from a salesperson they don’t know.
A successful rapport happens when you know your material, know your client’s business—before meeting them—and always under-promise and over-deliver.
The effective way to use the telephone in prospecting is not to make the calls yourself. In fact this single difference makes the distinction between cold calling and marketing.
A good, organized, informative web site will act like a net that will catch leads for you automatically, while you’re doing other things.
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