Number of pages: 276
Publisher: Oxford University Press
BBB Library: Economics and Investment
ISBN: 9780195189773
There might be an economist sitting near you right now. You might not spot him¾a normal person looking at an economist would not notice anything remarkable. But normal people look remarkable in the eyes of economists. What is the economist seeing? What could they tell you, if you cared to ask? And why should you care? You may think you're enjoying a cup of cappuccino, but the economist sees you¾and the cappuccino¾as players in an intricate game of signals and negotiations, contests of strength and battles of wits. The game is for high stakes: some of the people who worked to get that coffee in front of you made a lot of money, some of them made very little, and some of them are after the money in your pocket right now. The economist can tell you who will get what, how, and why. We hope that by the time you finish this summary, you'll be able to see the same things. Your coffee is intriguing to the economist for another reason: They don't know how to make you a cappuccino, and they know that nobody else does either. There isn't a single person in the world who could produce what it takes to make a cappuccino. Who, after all, could grow, pick, roast, and blend coffee, raise and milk cows, roll steel and mold plastics and assemble them into an espresso machine, and, finally, shape ceramics into a cute mug? Your cappuccino reflects the outcome of a system of staggering complexity. The economist knows that making a cappuccino needs an incredible network of organizations. The complexity of the system that made the cappuccino possible defies easy description: it needs several accumulated centuries of development. The economist reminds us of the pleas of the Soviet official trying to comprehend the Western system: Tell me, who is in charge of the supply of bread to the population of London? The question is comical, but the answer¾nobody¾is dizzying.
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