Number of pages: 304
Publisher: Crown Business
BBB Library: Sales and Marketing
As a kid I built my own Legoland at home. I slept on a bed constructed of Lego. I was well and truly hooked on a brand. I just never realized it. Today, I am witness to brand addiction at unprecedented levels. Cunning marketers using tricks and traps designed to serve one purpose. To make you buy. As an insider I knew I had to do something to expose the reality of what really goes on behind the scenes. Plus I had the first-hand knowledge to prove it: secret data-mining. Chemically addictive make-up. Advertising purposefully aimed at developing fetus’! Brandwashed reveals not only who s doing it. But how they do it.
"Martin Lindstrom's new book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy just hit the shelves, and it tells a startlingly detailed story of the lengths brands go to in order to get us hooked." Business Insider
"Like a surgeon exposing the nasty underbelly of medical malpractice, Martin Lindstrom, branding expert and author of the neuromarketing book Buyology, takes a decidedly consumerist point of view in showing how brands influence and sometimes even control our lives. Lindstrom, who has spent much of his business life advising companies how to build stronger brands, is in a unique position to show readers how well the process can work." Neuroscience Marketing
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