Number of pages: 384
Publisher: Houghton Mifflin Harcourt
BBB Library: Business Classics
Guerrilla Marketing is about taking the consumer by surprise, making an indelible impression, and creating copious amounts of social buzz. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level. Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank. It also is used by big companies in grassroot campaigns to compliment on-going mass media campaigns. Individuals have also adopted this marketing style as a way to find a job or more work.
""Guerrilla Marketing" by Jay Conrad Levinson is a great book and I recommend it very highly to all small business owners who need to get the maximum impact from their marketing budget." — Business Coaching
"First published in 1983, this book revolutionised marketing strategies for the small-business owner with its ruthless, uncompromising approach to finding clients. Founded on a vast stack of ideas, the book’s philosophy has given birth to a new way of learning about market share and how to gain it."—Office Power
"Because Levinson’s rules apply to more than marketing, anyone, in any field or profession, who values innovation and excellence will benefit from Guerrilla Marketing." — E notes
"This book is a must read, unless you have no plans for your future. If you haven’t read it, stop reading this post and go get it." — Rob Christeson
Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance. http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1118155998.html
You are your small business and your small business is you. You are the brand. Clients are buying you. You are the main force behind your business. You are the one doing the work for your clients, and while you may have an assistant, or a contractor who helps you, you
Three entrepreneurs, each president of their own company, came to my office to hire my company to create a series of ads for them. One sold insurance, another was an investment advisor, and the third did estate planning. They had decided to join forces and create one company. They held a
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of
Guerrilla Marketing is about taking the consumer by surprise, making an indelible impression, and creating copious amounts of social buzz.
Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank.
Marketing is every bit of contact your company has with anyone in the outside world—every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
If you're an entrepreneur, you need guerrilla marketing more than ever because the competition is smarter, more sophisticated, and even more aggressive than it was in the past.
If you're a small company, a new venture, or a single individual, you can use the tactics of guerrilla marketing to their fullest.
Marketing is the painfully slow process by which you move people from their place in the sun to their place on your customer list, gently taking a grasp of the inside of their minds and never letting go.
In time, large companies may be surpassed in size by companies that are today being founded and nurtured by entrepreneurs such as you.
After you have a full-fledged marketing program, work to augment it rather than rest on your laurels.