Real-time Marketing and PR

It’s a vexing situation for business leaders that one of our most valuable assets is also the least likely to be quantified. Of course it’s hard enough to identify our best customers, let alone know what moves them to choose one brand over another. If you were asked about your company’s

“Chaotics” provides business leaders with the system and tools to successfully navigate through the uncertain waters that will continue to confront all of their businesses in this new era “The Age of Turbulence”. The fact is that we are entering a new age of turbulence. But what is turbulence? We know

Three entrepreneurs, each president of their own company, came to my office to hire my company to create a series of ads for them. One sold insurance, another was an investment advisor, and the third did estate planning. They had decided to join forces and create one company. They held a

Salespeople are like lions hunting for their prey; experienced lions do not waste their time and energy over many scattered opportunities. Rather, they focus on the prey that is worth their energy, such as zebras. Therefore, “zebras” are a metaphor for the “right” prospects because they are “unique” in the sense

Are you curious about how to use mobile marketing to grow your business? Would you like to know how to use Quick Response (QR) codes, location-based marketing, and other mobile tools to increase your sales and revenue? Are you wondering how companies use mobile marketing to connect with their customers? Answering those

Dedicated to the elimination of myths and misconceptions from the marketing process; those are the first words written by Al Ries and Jack Trout, as a prelude to a business classic book that has long since influenced marketing thought forever. Right from the very beginning, this book touches a nerve when

Guerrilla Marketing is about taking the consumer by surprise, making an indelible impression, and creating copious amounts of social buzz. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most