Real-time Marketing and PR

How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

by David Meerman Scott

Number of pages: 272

Publisher: Wiley

BBB Library: Sales and Marketing, Communication

ISBN: 9781118155998

About the Author

David spends his time delivering keynote speeches and teaching full-day workshops for companies, nonprofits and governments about the new realities of marketing and PR. He is on the advisory boards of Massachusetts Air and Space Museum.


Editorial Review

Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance.

Book Reviews

"REAL-TIME Marketing and PR is the follow up EYE OPENER for anyone in business today." Kendall Press

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Wisdom to Share

1. In a world where speed and agility are now essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes.