You are your small business and your small business is you. You are the brand. Clients are buying you. You are the main force behind your business. You are the one doing the work for your clients, and while you may have an assistant, or a contractor who helps you, you don’t have a large staff of employees to manage. You work with clients one-on-one—either face to face or virtually via email or by phone. Your clients can be just around the corner or across the globe. You may be a life coach, business coach, consultant, author, speaker, trainer, therapist, writer, designer, architect, contractor, attorney, accountant, real estate agent, mortgage broker, travel agent, chiropractor, dentist, massage therapist, photographer, or another type of service based professional. You may have heard yourself referred to as a “solo-prenuer”, “solo-professional” or “independent professional.” If any or all of this sounds familiar, then you are a solo, a solo small business owner to be exact.
Three entrepreneurs, each president of their own company, came to my office to hire my company to create a series of ads for them. One sold insurance, another was an investment advisor, and the third did estate planning. They had decided to join forces and create one company. They held a
Family businesses are the backbone of the economy of just about every country on earth, and the wealth of nations depends on them. Many, even most of the major corporations on the planet had family business origins. Understanding family business can unlock one of the greatest and most illusive challenges in
Every society needs a public sector to perform services that are critical to its interest that neither the private nor the nonprofit sectors want to handle. Since such operations are carried on at a great cost to its citizens, they request them to be conducted efficiently and effectively. Accordingly, the public
As a kid I built my own Legoland at home. I slept on a bed constructed of Lego. I was well and truly hooked on a brand. I just never realized it. Today, I am witness to brand addiction at unprecedented levels. Cunning marketers using tricks and traps designed to serve one
Guerrilla Marketing is about taking the consumer by surprise, making an indelible impression, and creating copious amounts of social buzz. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most
Human beings are, by nature, selfish. We put ourselves first. We put our family, our property and our valuables first and foremost.
To successfully market your solo small business over the long haul, you’re going to have to change your thinking.
In order to be successful, your thinking needs to shift to the way the prospect thinks, and that way of thinking has to guide the way you present your services and market them.
The reason why so many solo small businesses’ marketing efforts fail is because they’re doing everything backwards.
Unfortunately, too many solo small businesses think the same way! “Why should I give before I receive?”
Why not just send your past clients or prospects a free surprise, like a gift card, movie tickets or some other little gift?
You will always get something back, from a phone call with a heartfelt thank you, to a referral, to another project from a client.