Guerrilla Marketing

Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

by Jay Conard Levinson

Number of pages: 384

Publisher: Houghton Mifflin Harcourt

BBB Library: Business Classics

ISBN: 9780618785919



About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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Editorial Review

Guerrilla Marketing is about taking the consumer by surprise, making an indelible impression, and creating copious amounts of social buzz. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level. Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank. It also is used by big companies in grassroot campaigns to compliment on-going mass media campaigns. Individuals have also adopted this marketing style as a way to find a job or more work.

Book Reviews

""Guerrilla Marketing" by Jay Conrad Levinson is a great book and I recommend it very highly to all small business owners who need to get the maximum impact from their marketing budget." — Business Coaching

"First published in 1983, this book revolutionised marketing strategies for the small-business owner with its ruthless, uncompromising approach to finding clients. Founded on a vast stack of ideas, the book’s philosophy has given birth to a new way of learning about market share and how to gain it."—Office Power

"Because Levinson’s rules apply to more than marketing, anyone, in any field or profession, who values innovation and excellence will benefit from Guerrilla Marketing." — E notes

"This book is a must read, unless you have no plans for your future. If you haven’t read it, stop reading this post and go get it." — Rob Christeson

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Wisdom to Share

Guerrilla Marketing is about taking the consumer by surprise, making an indelible impression, and creating copious amounts of social buzz.

Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank.

Marketing is every bit of contact your company has with anyone in the outside world—every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

When I write the word marketing, I'm thinking of your prospects and your current customers.

If you're an entrepreneur, you need guerrilla marketing more than ever because the competition is smarter, more sophisticated, and even more aggressive than it was in the past.

If you're a small company, a new venture, or a single individual, you can use the tactics of guerrilla marketing to their fullest.

Marketing is the painfully slow process by which you move people from their place in the sun to their place on your customer list, gently taking a grasp of the inside of their minds and never letting go.

In time, large companies may be surpassed in size by companies that are today being founded and nurtured by entrepreneurs such as you.

After you have a full-fledged marketing program, work to augment it rather than rest on your laurels.

Use marketing to gain consent from prospects, and then broaden that consent so that it leads to the sale.