Number of pages: 352
Publisher: FT Press
BBB Library: Sales and Marketing, Corporate Success
Every society needs a public sector to perform services that are critical to its interest that neither the private nor the nonprofit sectors want to handle. Since such operations are carried on at a great cost to its citizens, they request them to be conducted efficiently and effectively. Accordingly, the public sector needs to improve its performance in order to raise public satisfaction, thus it should adopt tools successfully applied by the private sector. Although many are claiming that government operations are inherently different, these differences are often exaggerated and should not be used as an excuse for inefficiency or ineffectiveness.
"This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency."The ACM Digital Library
" In this adaptation from Marketing in the Public Sector: A Roadmap for Improved Performance, Philip Kotler and Nancy Lee give you a detailed, sequential process to develop your own marketing plan, step by step." Financal Times Press
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