Marketing in the Public Sector
A Roadmap for Improved Performance
Number of pages: 352
Publisher: FT Press
BBB Library: Sales and Marketing, Corporate Success
ISBN: 9780137060863
Editorial Review
Every society needs a public sector to perform services that are critical to its interest that neither the private nor the nonprofit sectors want to handle. Since such operations are carried on at a great cost to its citizens, they request them to be conducted efficiently and effectively. Accordingly, the public sector needs to improve its performance in order to raise public satisfaction, thus it should adopt tools successfully applied by the private sector. Although many are claiming that government operations are inherently different, these differences are often exaggerated and should not be used as an excuse for inefficiency or ineffectiveness.
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Wisdom to Share
Distribution planning also includes consideration of the impact of hours and days of the week you are operating on your agency's costs, as well as citizens' participation and satisfaction.
The primary function of a brand is to identify the maker or seller of a product, service, places, and ideas.
Marketing communications are used to inform, educate, and often persuade a target market about a desirable behavior.
In the public sector, price is not just related to fees paid, it is also reflected in monetary disincentives and monetary incentives.
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