Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives readers an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market.
"The book is a practical guide to sending you a concise and compelling message. It touches upon how to build a convincing case using six of the most consistently effective arguments, incorporating unique illustration to bring your message to life and the importance of speaking in your own authentic voice." Economic Times
"If you need to design an elevator speech or improve the one you’ve been using, you shouldread this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word." Live Real Now
"It runs to just short of 200 pages and is packed full of good ideas." The Tas Group
If I see only the mental map of 1st Alternative—my own map—then the only way out is to persuade you to shift your paradigm or even force you to accept my alternative: I must win and you must lose. If, on the other hand, I throw away my map and follow
For most people, the words integrity and politics don’t mix. When we hear politics, we think of undesirable behavior such as manipulation, backroom deals, self-serving hidden agendas, bad-mouthing, or compromising values to get things done. Such behavior definitely exists, and has crushed many well-intentioned and capable professionals and leaders. But we
This book is for the person in the trenches, who needs practical guidelines to get the very best deal possible with people and organizations that have very different backgrounds and experiences. This book is for the practitioner—for the person who faces an international negotiating challenge and who perhaps should have done
The bottom line is that some ideas are worth remembering; they stick to our minds and won't let loose. Some other ideas sink in the ocean of ideas. This is true, regardless of the authenticity of the idea itself. That is why we might hear an idea, follow it for years
Ideas are the currency of the twenty-first century. Some people are exceptionally good at presenting their ideas. Their skill elevates their stature and influence in today's society. There's nothing more inspiring than a bold idea delivered by a great speaker. Ideas, effectively packaged and delivered, can change the world. So, wouldn't
You live in a time when online reviews are prominent and powerful. If you’re like many business stakeholders, you might be confused or overwhelmed by online reviews. In this book, showed valuable how-to instructions, advice from experts, insider tips from review venue representatives, and insights into consumer behavior that you can
The more you speak from your heart and personal experiences, the deeper the connection will be that you form with the audience.
To help people reach the third benchmark of delivery, often remind them it’s not just what you say, but how you say it.
Today’s mini-presentation has reached an entirely new level. Its duration has increased approximately two to three minutes.
The effect of a well-crafted and beautifully delivered three-minute elevator speech in today’s changing and challenging market cannot be denied.
Elevator speech’s general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.
A compelling and carefully crafted elevator speech has the power to bridge the gap between nice ideas in theory and concrete results.