Dedicated to the elimination of myths and misconceptions from the marketing process; those are the first words written by Al Ries and Jack Trout, as a prelude to a business classic book that has long since influenced marketing thought forever. Right from the very beginning, this book touches a nerve when it comes to mainstream, academically-rooted ideas about promotion and business growth. Providing applicable action guidelines, the authors provide their 22 lessons as laws to follow, anyone seeking a practical and instant growth in their marketing results should read and apply those priceless laws.
“The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a timeless short book on the common pitfalls of marketing.” – Culttt
“In this most recent book they argue that the market position of a product or service in the perception of the customer is everything, and offer up twenty-two "immutable" laws of marketing that to them demonstrate this fundamental point.” – Consulttci
Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance. http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1118155998.html
Three entrepreneurs, each president of their own company, came to my office to hire my company to create a series of ads for them. One sold insurance, another was an investment advisor, and the third did estate planning. They had decided to join forces and create one company. They held a
Every society needs a public sector to perform services that are critical to its interest that neither the private nor the nonprofit sectors want to handle. Since such operations are carried on at a great cost to its citizens, they request them to be conducted efficiently and effectively. Accordingly, the public
The product that secured the No. 1 position in the market dictates how the following ones appear to consumers.
Overnight success is a rare occasion in the business world, and it's even rarer when it comes to marketing products.
Avoid being tempted to build on past and current success, trying to become everything for everybody.
This is human nature, if someone admits his shortfalls; we are more open towards accepting him and viewing him in a positive light.