You have the idea of a lifetime and yet you do not know where and how to begin. It is a dilemma shared by entrepreneurs everywhere. So, what does it take to turn a great idea into action? The best reason to start an organization is to make meaning. Meaning is not about money, fame or power. Instead, meaning is about making the world a better place, increasing the quality of life, righting a wrong and preventing a good thing from ending. Crafting a mission statement is usually one of the first steps entrepreneurs undertake. Unfortunately, this process is usually a painful and frustrating experience that results in exceptional mediocrity. Postpone writing your mission statement, you can come up with it later when you’re successful and have lots of time and money to waste. Instead of a mission statement, take your meaning and make your own mantra. Examples of mantras include Disney’s “Fun family entertainment” and Nike’s “Authentic athletic performance.” Thus, the beauty of a mantra is that everyone expects of it to be short and sweet.
"The Art of the Startembodies the very concept it teaches – focusing simultaneously on both the strategy and executional elements of starting something new. Written with an easy, conversational style, this book is a must have for all entrepreneurs, whether they’re starting a wholly new business or starting a revolution within a larger organization. I, for one, plan to keep it close at hand in the years yet to come." ActionableBooks.com
"In this innovative new look at small start-up ventures, Kawasaki illustrates how the keys to success do not rely on privilege nor wealth, but rather in reason and sheer willpower. Where other similar experts have written voluminous tomes outlining the strategies for acquisition of resources, clout and wealth as an initial step to starting a new venture, Guy pretty much dismisses all this as poppycock, and there’s no arguing with the fact that he is right." Artofthestart.com
"Guy Kawasaki has used his expertise on this subject from various aspects of his career being an evangelist, an entrepreneur & a venture capitalist. This gives Kawasaki the perfect leverage to attract and give the reader an interactive experience. One main reason for success of this book has been the precision in identifying and sequencing phases of a startup." DiGiT
"Much of the very best of his thinking and expertise in identifying the essence of what makes a startup business succeed has been captured in The Art of the Start, a succinct, engaging, and amusing handbook that I recommend to all entrepreneurs, whether you’re still in the proverbial garage, or whether you’re trying to produce a revolution within a larger organization." Intuitive Systems
Whatever your situation, this is the book to help you get started. Finding the Sweet Spot explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise. You’ll learn how to find partners who will help make your venture
The recent economic recession has wrought millions of unemployed workers, an unprecedented number of home foreclosures, countless major retail brands boarded up for good, a rash of business and personal bankruptcies, and an unstable financial market. Even as the economy rebounds, there simply won’t be enough jobs available to absorb all
It was discovered that the people who own small businesses in the USA work far more than they should for the return they're getting. Many small businesses end up in chaos not because their owners don't work but because they are doing the wrong work. Why is this? Why do so many
In the last quarter of the 20th century, startups thought they knew the correct path for the startup journey. They adopted a methodology for product development, launch, and life-cycle management almost identical to the processes taught in business schools for use in large companies. Yet at the end of the day,
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Doing what someone else already knows how to do takes
Increasingly, the quest for success is not the same as the quest for status and money. The definition has broadened to include contributing something to the world and living and working on one’s own terms. In this book, you will find some of the counterintuitive principles that have helped TOMS grow
Define your customers and their needs. Come up with a sales mechanism that will earn you more money than what you’re spending.