The Power of Storytelling
Captivate, Convince, or Convert any Business Audience Using Stories from Top CEOs
Number of pages: 336
Publisher: Prentice Hall
BBB Library: Leadership, Personal Success
ISBN: 9780735204607
Editorial Review
In recounting a story told by a business leader, it appeals to our emotional self and involves us in a personal drama with a setting, plot, and characters. It captures our imagination. Once we’re hooked, the logical brain is engaged to reflect on the lessons, the wisdom, that can be drawn from the story. Because stories engage both the intuitive and the logical – the right and the left – sides of the brain, we’re more likely to absorb and remember lessons via storytelling than through facts alone. But business—the province of concrete numbers, logical analysis, and immutable facts – is often skittish about telling stories. That’s a shame because storytelling is one of the most powerful communication tools.
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Because stories engage both the intuitive and the logical – the right and the left – sides of the brain, we’re more likely to absorb and remember lessons via storytelling than through facts alone.
Because stories engage both the intuitive and the logical—the right and the left—sides of the brain, we’re more likely to absorb and remember lessons via storytelling than through facts alone.
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