The Laws of Charisma

How to Captivate, Inspire, and Influence for Maximum Success

by Kurt W. Mortensen

Number of pages: 208

Publisher: AMACOM

BBB Library: Communication, Personal Success

ISBN: 978-0814415917

About the Author

Mortensen is a leading authority on persuasion, negotiation and influence. He has spent 15 years researching persuasion, and motivational psychology.


Editorial Review

Some people have the ability to enter a room and draw instant attention, effortlessly exuding charm, radiating energy and a commanding presence. That enviable quality is called charisma...and those who have it are better able to influence what gets done and ultimately achieve what they want. To some extent, it's innate—but with a few simple principles anyone can develop a more charismatic and compelling presence. Filled with practical, powerful tools, exercises, and assessments, The Laws of Charisma explores the vital skills and traits anyone can use to earn trust, generate interest, and motivate others. Focusing on the four core elements of charisma, this book shows readers how to: - Radiate confidence, passion, power, and optimism. Combine purpose, creativity, competence, and focus to inspire commitment. Influence others by improving communication skills. Persuade and empower anyone by creating instant rapport. Charisma is the key that will unlock the door to improved relationships, greater income...and enhanced success in every area of life. The Laws of Charisma is all anyone needs to bring out the charismatic person within.

Book Reviews

"Mortensen is a well researched book with short and inspiring chapters which holds and maintains your attention till the very end – it is that kind of a book which you simply can’t put down until you’ve read it all." Career Bright

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Wisdom to Share

If we don’t take the time to develop our core qualities, we will always lose in the end.

The use of humor and your ability to transmit charisma are directly correlated.

We’re all busy, but it is critical for your success and your ability to influence and radiate charisma.

You need to find the time and the will to create your own personal health plan.

When you are around a charismatic person, not only do you feel their energy, but it is transferred to you.

Demonstrating confidence in your field, and in your life increases the confidence of others in you.

Confidence is a trait that increases your charisma and attracts people to you.

Passion is critical to influencing others and transmitting charisma.

Your presence is the key to developing instant charisma.

People will always judge you by your appearance, presence, and demeanor.

When you fake your presence, you falsify who you are.

Charisma is not just charm, devotion, likability, or passion. It is a feeling of confidence that does not overwhelm your audience but rather puts them at ease while maintaining credibility and rapport.

When we hear the word “charisma,” sometimes we are not sure what to think.