Creative Confidence
Unleashing the Creative Potential Within Us All
Number of pages: 288
Publisher: Crown Business
BBB Library: Creativity and Innovation
ISBN: 9780385349369
Editorial Review
When you hear the word “creativity,” what do you think of next? You may equate “creative” with “artistic.” You may believe that architects and designers are paid to be creative thinkers, but CEOs, lawyers, and doctors are not. Or you may feel that being creative is a fixed trait, either you’re born with creative genes, or you’re not. This set of misconceptions is “the creativity myth.” The opposite of that myth is what is called “creative confidence.” And at its foundation is the belief that we are all creative. The truth is, we all have far more creative potential waiting to be tapped. At its core, creative confidence is about believing in your ability to create change in the world around you. It is the conviction that you can achieve what you set out to do. This self-assurance, this belief in your creative capacity, lies at the heart of innovation. In the business world, creativity manifests itself as innovation. No individual executive or division holds a monopoly on new ideas. People need help to rediscover what they already have: the capacity to imagine or build upon new ideas. But the real value of creativity doesn’t emerge until you are brave enough to act on those ideas. That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out. We forget that back in kindergarten, we were all creative. We all played and experimented and tried out weird things without fear or shame. The fear of social rejection is something we learned as we got older. And that’s why it’s possible to regain our creative abilities so swiftly and powerfully.
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Wisdom to Share
Design thinking is a way of finding human needs and creating new solutions using the tools and mindsets of design practitioners.
People who have creative confidence see new possibilities and collaborate with others to improve the situations around them.
But even after you overcome your initial fear of failure and gain creative confidence, you need to continue stretching yourself.
Relentless practice creates a database of experience that you can draw upon to make more enlightened choices.
In cultures that encourage entrepreneurs, there is a greater appreciation and understanding of “constructive failure.”
You come up with more innovative ideas when you better understand the needs and context of the people you are creating solutions for.
Creativity can flow more easily and be more fun when you have others to collaborate with and bounce ideas off.
One of the qualities we admire most about people with creative confidence is that they are not passive observers.
The first step toward being creative is often simply to go beyond being a passive observer and to translate thoughts into deeds.
A running list can serve as a useful source of ideas when you’re looking for a new project to tackle. The point is to notice more opportunities to do things better.
But constraints can spur creativity and incite action, as long as you have the confidence to embrace them.
To get under way, work on the easiest part first. Constrain your options by looking at how you can make progress right now.
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When people seek out passion in their work they can tap into and unleash inner reserves of energy and enthusiasm.
But the rewards for creativity and individuality are well worth the effort. Every person’s situation is unique.
Creativity isn’t some rare gift to be enjoyed by the lucky few—it’s a natural part of human thinking and behavior.
Instead of being paralyzed by the prospect of failure, they see every experience as an opportunity they can learn from.
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