How to Think Clearly in a Time of Change

by Edie Weiner , Arnold Brown

Number of pages: 304

Publisher: Prentice Hall

BBB Library: Personal Success

ISBN: 9780131856745

About the Authors

Edie Weiner : Edie Weiner is president of Weiner Edrich Brown, Inc., a leading


Arnold Brown : Arnold Brown is a chairman of Weiner Edrich Brown, Inc., and


Editorial Review

What happened to the U.S. intelligence apparatus on 9/11 was a failure, not of intelligence but, of imagination. The U.S. government had all information. It just couldn't see how to think about it in the most effective way. For more than 35 years, we have tracked change and told people how to act about it, the first thing we learned was that: how people respond to information is far more important than the information itself. We found that people's fear of change often led them to reject or deny information about change. So we had to find ways to help them see the real possibilities, to remove or diminish their personal traps and biases, without¾in any way¾changing the truth of the information or of the situation. Here we’ll try that with you also, you learn from the time you are born. You learn the vocabulary that shapes your thinking and the customs of your culture. The older you get, and the more knowledge you acquire, the more mental baggage that gets loaded into your consciousness. Although all that freight is necessary to excel at your daily life, carrying such a load has a negative side. It is stacked so high that it blocks your vision and limits the freedom of your understanding. It becomes a mental wall. When new information and new changes begin banging on that wall, then you are faced with a choice: you can either learn new ways of thinking and looking at that information, or you can stop learning and start ignoring that information. If you choose the last choice, you are then about to be hit with your personal 9/11.

Book Reviews

"In a time of rapid and massive change, formal planning is often an exercise in futility, warn Edie Weiner and Arnold Brown in their new bookFutureThink: How to Think Clearly in a Time of Change. 'It's not just change that make this so,' they explain. 'The narrowness of most business planning—or personal planning, for that matter—contributes as well.' Weiner and Brown are frequent speakers at the World Future Society's conferences, and Brown is chairman of its board of directors." World Future Society

"One thing about the future that is the same for all of us, though, is that we live in a changing world, and in order to make the most of these changes we need to learn to understand them and how best to respond to them. The book "Future Think: How to Think Clearly in a Time of Change," by Edie Wiener and Arnold Brown, is an excellent user guide to this process. Wiener and Brown are futurists who not only predict the trends and events of the future, but teach people techniques for thinking about change and how to respond to it effectively. Their goal is to help the reader control the impact of change, rather than be victimized by it." EzineArticles.com

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Wisdom to Share

Never turn only to doctors, if you want to see the future of health care, or only to army generals, to define the future of war.

People generally, both professionally and personally, know so much about the present that they can’t see the future.

Only two kinds of intelligent life forms do not suffer from educated incapacity or mental baggage: aliens from another planet and children.

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Changes in what was the traditional life cycle are a major contributor to what you might call betweenity. The time people spend in betweenity should become seriously reckoned by marketers, and public policy makers.

Fashion manufacturers and retailers that bemoan the decline in their sales are still focusing on the younger population, while senior people with money to spend can’t find places selling stylish clothing suitable for the shifts in their bodies and lifestyles.

Society assumes that the figure is comprised of physically able people; and that those with one or more handicaps make up the ground.

From Wall Street to the Olympic games, winning was everything, at whatever cost.