How Gamification Motivates People to Do Extraordinary Things

by Brian Burke

Number of pages: 192

Publisher: bibliomotion

BBB Library: Human Resources

ISBN: 9781937134853

About the Author

As an expert in enterprise architecture, Burke has worked for decades on understanding disruptive technology trends and their implications for business.


Editorial Review

Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned. Like two sides of the same coin, player and business goals may outwardly appear different, but they are often the same thing, expressed different ways. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.

Book Reviews

"In essence, game theory is a study of strategic decision-making. More specifically, what David Nelson has characterized as “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers.” I recalled this background as I began to readGamifyin which Brian Burke explains how and why gamification (a term attributed to Nick Pelling) “engages and motivates people across all kinds of activities using game mechanics such as badges, points, levels, and leaderboards.” According to Burke, the working definition of the term at his firm, Gartner, is “use of game mechanics and experience design to digitally engage and mo0tivate people to achieve their goals" Blogging on Business

"The book is divided in to two parts – the first deals with what the value of gamification is and what makes it important, while the second part talks about designing a gamified player experience. Burke builds on his experience as an industry analyst in the field of information technology for enterprises, where he covered everything from enterprise architecture to gamification. In the book he gives his view of what gamification is really about, what’s the right way to go about it, and what are some of the common mistakes to avoid when trying to implement gamification mechanics." GameEffective

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Gamification is about engaging people on an emotional level and motivating them to achieve their goals.

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The key to gamification success is to engage people on an emotional level and motivate them to achieve their goals.

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