Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned. Like two sides of the same coin, player and business goals may outwardly appear different, but they are often the same thing, expressed different ways. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.
"In essence, game theory is a study of strategic decision-making. More specifically, what David Nelson has characterized as “the study of mathematical models of conflict and cooperation between intelligent rational decision-makers.” I recalled this background as I began to readGamifyin which Brian Burke explains how and why gamification (a term attributed to Nick Pelling) “engages and motivates people across all kinds of activities using game mechanics such as badges, points, levels, and leaderboards.” According to Burke, the working definition of the term at his firm, Gartner, is “use of game mechanics and experience design to digitally engage and mo0tivate people to achieve their goals" Blogging on Business
"The book is divided in to two parts – the first deals with what the value of gamification is and what makes it important, while the second part talks about designing a gamified player experience. Burke builds on his experience as an industry analyst in the field of information technology for enterprises, where he covered everything from enterprise architecture to gamification. In the book he gives his view of what gamification is really about, what’s the right way to go about it, and what are some of the common mistakes to avoid when trying to implement gamification mechanics." GameEffective
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake. In this provocative and persuasive book, Daniel H. Pink asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own
There are so many apparently intelligent people chasing success in the most foolhardy manner. They are manic, hyper and busy to the point of distraction. They might have gotten A’s for effort, but not for intelligence. We live in a “Success Culture”. Many people pursue success as a primary goal in
To begin with, anyone can have a great career. It doesn’t matter what your line of work is. It’s all in how you define “Great Career”. Do you define it as something that brings you a lot of money and power? Of course a livable wage is important, but this is
Written by two experts working in the field of workplace innovation, The Future Workplace Experience offers 10 strategic rules for recruiting the right talents, creating an engaging experience for the employees and masteringthe disruptions. More importantly, it shows how to transform the future of learning and working, and it empathizes on
The power of the crowd really starts to show in idea selection. Ideas are evaluated and voted on by community members to ensure that the best ideas bubble to the top.
When organizations are looking for innovative ideas, they often need to identify a small number of the best ideas, so a competitive structure works well.
Learning is a progressive activity, with skills and knowledge building upon previously learned material.
Gamified solutions can be a tremendous help because they’re not limited by the physical environment.
Implementing change is hard work, but it’s easier if you’re part of a larger group of people who are also making the change.
Getting into shape is hard, but a simple concrete step like taking the stairs instead of the escalator is something we can manage.
The primary distinction between gamification and traditional incentive and rewards programs is that gamification engages people in a way that’s meaningful to them.
Recent research indicates that engagement is not one-dimensional, and it’s important to distinguish between emotional engagement and transactional engagement.
Marketers focus on customer engagement, employers focus on employee engagement, educators focus on student engagement–and the list goes on.
Gamification is about engaging people on an emotional level and motivating them to achieve their goals.
One way to motivate people is to present them with practical challenges, encourage them as they progress through levels, and get them emotionally engaged to achieve their very best.
The challenge in getting people to do mundane or tedious tasks is to engage them at a deep, meaningful, motivating level.
Consultants are readying their services, technology providers are scrambling to add it to their offerings, and the press is buzzing.
The key to gamification success is to engage people on an emotional level and motivate them to achieve their goals.
If a business can identify the goals it shares with its audience or provide its audience with goals that are meaningful to them, and can leverage gamification to motivate these “players” to meet these goals, then the company will achieve the business outcomes it’s looking for.
The essence of gamification. It’s not about rewards programs or video games, instead, it’s the application of typical elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.