Lateral Thinking

Creativity Step by Step

by Edward de Bono

Number of pages: 300

Publisher: Harper Colophon

BBB Library: Creativity and Innovation, Business Classics

ISBN: 978-0060903251



About the Author

Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.

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Editorial Review

Lateral thinking is the ability to think creatively, or outside the box, as it is sometimes referred to in business, to use your inspiration and imagination to solve problems by looking at them from unexpected perspectives. The term was promulgated in 1967 by Edward de Bono. According to him, lateral thinking deliberately distances itself from the standard perception of creativity as vertical logic (the classic method for problem solving).

Book Reviews

“The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a "vertical" mode of thought to tap the potential of lateral thinking.” – Harper Collins

“If you haven't heard of Edward de Bono or of Lateral Thinking, perhaps you have been too busy thinking in conventional ways.” - Forbes

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Wisdom to Share

Lateral thinking is the ability to think creatively, or "outside the box,"

Vertical thinking is a finite process; lateral thinking is a probabilistic one.

Lateral thinking is not a deliberate way of thinking at all, but a creative gift which some people have and others do not.

A problem is simply the difference between what one has and what one wants.

Being right means being right all the time… Being effective means being right only at the end.

Liberation from rigid patterns and the generation of alternative patterns are the aims of lateral thinking.

In lateral thinking one is not looking for the right answer, but for a different arrangement of information which will provoke a different way of looking at the situation.

Brainstorming is a formal setting for the use of lateral thinking.

The object of a brainstorming session is to produce effective ideas.

Instead of trying to work from within the idea, one can deliberately generate external stimulation which then acts on the idea from outside. This is how random stimulation works.

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